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(Photo Credit: Roberta Romero) The American Heart Association and National Sponsor, Macy’s hosted Go Red for Women Event, an informative and pampering event on Wednesday, February 5, 2014 at Westfield Valencia Town Center. For the past 10 years the Go Red for Women Movement has brought awareness to how heart disease affects women. […] 
Karyn Craven, designer and founder for the celebrated Los Angeles clothing line, Burning Torch, has launched her first ever fine jewelry line, CRAVEN ITERI with aplomb. Craven who uses upcycled materials and organic fabrics in her clothing is known for giving back to numerous charities and organizations. Craven Iteri Fine Jewelry follows in […] 
Skyler GreyPhoto Credit: © Copyright Dant Heskett – All Rights Reserved. This image is the exclusive property of Dant Heskett and Dant Heskett Photography The After-School-All-Stars (ASAS-LA) hosted their inaugural DESIGNING DREAMS Holiday Fashion Show and Toy Drive at the beautiful London West Hollywood on December 11, 2013. The ASAS-LA was founded by […] 
If you’re anything like me, you don’t need a reason to shop. However, it’s always great to shop for a good cause. Dress For Success, a not for profit organization, will be holding their annual Shop For Success VIP Charity Shopping Party where 100% of the proceeds will go towards helping disadvantaged women find […] 
“I wanted to live color.” The Sparkle Factory It was the answer Tarina Tarantino gave one of her fans when asked about her beautiful pink hair at the book signing for her new book The Sparkle Factory. You’ve most likely seen her jewelry on some of your favorite celebrities, such as Kelly Osbourne, […] 
(Photo Credit: Ellie.com) October AKA Breast Cancer Awareness Month is quickly coming to a close, which means November is sneaking up on us and time is running out to give back to breast cancer charities by making a pink purchase! Below are three recommended items that not […] 
Los Angeles Friday October 4th, 2013. The DRIVEN BY DESIGN LA production team and LA Fashion Alumni from the Institute of Fashion Design and Merchandising (FIDM) kicked off this year’s Los Angeles Fashion Week. Focusing on prominent Los Angeles fashion designers, interior designers, beauty, grooming and automotive brands, attendees celebrated the opening […] 
Maggie Thach of Ariebella Beauty Studio (Photo Credit: George Ray) Ariebella-Beauty Studio Owner Maggie Thach and Rich Girl Productions celebrated the studio’s launch Sunday September 1 Hollywood style–surrounded by friends, family and celebrities. Rich Girl’s Productions turned Ariebella studio’s backyard into an elegant party-reception room covered with satin white curtains and cocktail tables […] 
Get ready to party for a great cause. Macy’s is fusing fashion and charity for their thirty-first Glamorama: Fashion In a NewLight event on September 12, 2013 at the gorgeous Orpheum Theatre. This great event will be filled with fashion from designers such as Calvin Klein, Rachel Roy and many more. There will […] 
The Kia Malibu Beach House was in full swing Monday, August 12 as it wound down its last day of events. The cool breezes on the Pacific Ocean wafted into all ocean view floors as stylish guests mingled over Voli Light vodka drinks, tasty Owl’s Brew tea, healthy appetizers and an Italian lunch. The […] |
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February 11th, 2014 
