Recap: Girlfriends Go Red At Macy’s Westfield Valencia Town Center For American Heart Association

go red macys westfield valencia town center

(Photo Credit: Roberta Romero)

The American Heart Association and National Sponsor, Macy’s hosted Go Red for Women Event, an informative and pampering event on Wednesday, February 5, 2014 at Westfield Valencia Town Center. For the past 10 years the Go Red for Women Movement has brought awareness to how heart disease affects women.


Craven Iteri’s Ancient Scroll Necklace To Benefit The John Fawcett Foundation


Karyn Craven, designer and founder for the celebrated Los Angeles clothing line, Burning Torch, has launched her first ever fine jewelry line, CRAVEN ITERI with aplomb. Craven who uses upcycled materials and organic fabrics in her clothing is known for giving back to numerous charities and organizations. Craven Iteri Fine Jewelry follows in […]

Designing Dreams Holiday Fashion Show And Toy Drive In LA To Benefit After School All Stars

designing dreams holiday fashion show 2013

Skyler GreyPhoto Credit: © Copyright Dant Heskett – All Rights Reserved. This image is the exclusive property of Dant Heskett and Dant Heskett Photography

The After-School-All-Stars (ASAS-LA) hosted their inaugural DESIGNING DREAMS Holiday Fashion Show and Toy Drive at the beautiful London West Hollywood on December 11, 2013. The ASAS-LA was founded by […]

Shop for Success Pop-Up Store To Benefit Dress For Success

Shop For Success

If you’re anything like me, you don’t need a reason to shop. However, it’s always great to shop for a good cause. Dress For Success, a not for profit organization, will be holding their annual Shop For Success VIP Charity Shopping Party where 100% of the proceeds will go towards helping disadvantaged women find […]

Recap: Tarina Tarantino’s The Sparkle Factory Book Signing

The Sparkle Factory

“I wanted to live color.”

The Sparkle Factory

It was the answer Tarina Tarantino gave one of her fans when asked about her beautiful pink hair at the book signing for her new book The Sparkle Factory. You’ve most likely seen her jewelry on some of your favorite celebrities, such as Kelly Osbourne, […]

Shop Pink With Arm Candy Couture To Benefit Breast Cancer Charities

(Photo Credit: GUESS)

(Photo Credit:

October AKA Breast Cancer Awareness Month is quickly coming to a close, which means November is sneaking up on us and time is running out to give back to breast cancer charities by making a pink purchase!

Below are three recommended items that not […]

Recap: Fashion Week – Driven By Design In Los Angeles

Driven By Design LA -2013 Photo Credit : Melissa Curtin

Los Angeles Friday October 4th, 2013. The DRIVEN BY DESIGN LA production team and LA Fashion Alumni from the Institute of Fashion Design and Merchandising (FIDM) kicked off this year’s Los Angeles Fashion Week.

Focusing on prominent Los Angeles fashion designers, interior designers, beauty, grooming and automotive brands, attendees celebrated the opening […]

Recap: Ariebella Beauty Studio Hollywood Launch To Benefit Local Homeless Shelter

Brandi Reed-BSexxi Designs (Photo Credit- Adan E. Quintanilla)

Maggie Thach of Ariebella Beauty Studio (Photo Credit: George Ray)

Ariebella-Beauty Studio Owner Maggie Thach and Rich Girl Productions celebrated the studio’s launch Sunday September 1 Hollywood style–surrounded by friends, family and celebrities.

Rich Girl’s Productions turned Ariebella studio’s backyard into an elegant party-reception room covered with satin white curtains and cocktail tables […]

Macy’s Passport Presents Glamorama: Fashion In A New Light To Benefit AIDS Project Los Angeles

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Get ready to party for a great cause. Macy’s is fusing fashion and charity for their thirty-first Glamorama: Fashion In a NewLight event on September 12, 2013 at the gorgeous Orpheum Theatre. This great event will be filled with fashion from designers such as Calvin Klein, Rachel Roy and many more. There will […]

Zindigo E-Commerce Launch At Kia Malibu Beach House

Lord Scott Disick and

The Kia Malibu Beach House was in full swing Monday, August 12 as it wound down its last day of events. The cool breezes on the Pacific Ocean wafted into all ocean view floors as stylish guests mingled over Voli Light vodka drinks, tasty Owl’s Brew tea, healthy appetizers and an Italian lunch. The […]

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