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 True Cross has worked in real estate in Los Angeles for almost a decade. After personally reviving her own home, a landmark Beachwood Canyon Mediterranean to its original glory, she was bitten by the real estate bug. True loved the process of buying, remodeling and selling homes so much, she decided to have real estate not only as a passion and an investment--but as a profession. With her background in design as a successful Costume Designer for film and television, True can visualize what a house will need to meet her buyer's aesthetic. Additionally, she knows what her sellers will need to edit and stage when selling their homes to earn top dollar, and takes an active, hands-on role in helping them. Although she loved her primary goal of dressing actors she found her most talented skill to be bridging the communication gap between actor and director / producer. As a result she was hired and recommended repeatedly with a reputation as a phenomenal problem solver and negotiator. She brings all her brokering skills to her real estate career. True applies all the focus, hard work and enthusiasm she's had redoing her own properties to her clients--on every home; on every deal. True is the founder and executive director of True Women, a regional women's networking organization that supports women entrepreneurs. She also serves as the PTA president for her children's school, working closely with the parent body, administration, and board of trustees to ensure the institution runs as effectively as it can. True loves sniffing out interesting events, products, services and personalities that make Los Angeles the wonderful city that it is. She lives a stone's throw away from the Hollywood sign with her two children and husband, novelist and television producer Harley Tat. You can reach her at http://www.truelahomes.com |
 
Of course there are the smoke and mirrors success stories that come out of Hollywood daily, but every once-in-a-while there is that rare white peacock of real genuine talent. Rarer still are those chosen few that can sing, dance AND act, or better known as the triple threat. Christina Craemer in front of [...] 
Paul R. Williams, the quintessential Los Angeles Architect, designed some of the cities most iconic buildings including The Beverly Hills Hotel, Chasens and Perinos Restaurants, The Beverly Hills Sax Fifth Avenue Building, The Los Angeles County Court House, and The Shrine Auditorium, where for many years, was the home to both The Grammy’s and [...] 
Tint Entrance. Photo Credit: True Cross Beauty obsessed Angelenos will do any and everything to keep themselves looking their best. Living in a town of storytellers we have all heard tales of the gal who spent so much money at her colorist that she couldn’t pay her rent. Even worse, we’ve heard the [...] 
The 2nd Annual Autumn Party (Photo Credit: True Cross) Last Wednesday the second annual Autumn Party benefiting PSLA (Philanthropic Society Los Angeles) was held at The London West Hollywood Hotel Rooftop. Along with enviable silent auction items, a Nozawa Sushi bar, and a drop-dead gorgeous 360 degree view the attendees viewed a fashion [...] 
Although the ’80s clothing trend has come and gone, one such ’80s cultural aspect that is here, and to stay, is the neighborhood bar. While other neighborhood driven cities such as Chicago, Boston, New York, etc., have understood and perhaps celebrated the corner pub, Angelenos have been slow to the party, opting more for [...] 
They say you can never go home again. I thought so too. That is until I went into Serenite Maison (that’s Serene Home for all of the non-Francophiles). Serenite Maison (Photo Courtesy of Serenite Maison) As a native Nashvilllian and young girl, I longed to explore the greater world at large: meet new [...] 
Having a good marriage is one of the greatest gifts one can have. But it can be one of the biggest nightmares, too. Photo Courtesy of www.You Say Tomato, I Say Shut Up .com We’ve seen examples of some of the worst unions: Who’s Afraid of Virgina Wolf , War Of The Roses, [...] 
California, specifically Los Angeles, is recognized for being at the forefront of trends, be they fashion, legal or real estate and architecture. Los Angeles homes known world wide for their in-door / out-door living and seamless design between the two, bring out the maverick side of the architects that work and create here.
Tupperware, the gold standard for the home party business, certainly paved the way for the stay-at-home housewives of the 1950’s to remain at home, socialize with friends and make a little cash. Since Tupperware’s success home parties have been the venue for many more products; vitamins, skin-care, make-up, purses, and of course, jewelry. Just [...] 
It all started with a dress, some lipstick and a runway. Arcade Boutique owner, Rochelle Gores Fredston, held a fashion show last fall to benefit the Children’s Institute Inc (CII). The show entitled The Autumn Party held at The London West Hollywood Hotel rooftop was a star-studded success. Successful in that, after the show, [...] |
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February 25th, 2013 
