Dhaka is the capital of Bangladesh and home of the Rana Plaza garment factory where over 1,100 people were killed in 2013 after being forced into work despite objections over entering the building due to large cracks in its structure, as reported by The Guardian. This means that Dhaka is also home to the greatest industrial “accident” to have ever occurred in Bangladesh. This struck a cord with Carry Somers, founder of sustainable Panama hat maker Pachacuti, who responded with a call to action to Instagram photographers and people who wear clothes everywhere, so just about everyone, which has spread into a global movement that is now harnessing the power of public, interactive social experiments; in a similar vein to public art installations that seek to educate and bring awareness to social justice issues and what anyone of us can do to create sustainable change and improvement.
The video above comes from Fashion Revolution, the original concept of Somers which began as a single day and has transformed into an organization with one, seemingly simple, mission: making it possible for people, the environment, profit and creativity to be valued on the same scale. It is because of involvement and choices of individuals like you and I that this can be seen as an achievable goal.
As we can see, individuals from all walks of life are encouraged, merely by the presence of a machine on the street, to engage and to be a part of this social experiment. Promised high quality t-shirts for a low low price, would be customers also come face to face with images and information about sweat shop workers who have produced the garments before making their final decision about whether to purchase or not. The goal? Mindfulness and education. Would you continue to spend money with your favorite retailer if you knew the ins and outs of how each piece is made and where the materials come from?
The idea [for Fashion Revolution Day] literally popped into my head in the bath a few days after the Rana Plaza disaster… Today it is a global movement in 71 countries. – Somers to Marie Claire UK