Most of us celebrate our birthdays by receiving presents. Leave it to Willy Bitter, the founder and namesake of Willy’s Mexicana Grill, to turn the tables by giving back to the community instead. To kick off the #SummerOfWillys, a season-long 20th anniversary celebration of Atlanta’s first (and still best) burrito restaurant, Bitter is unwrapping a $20K or 20 Days fundraiser. Starting June 1, customers who donate to the Boys & Girls Clubs of Metro Atlanta will enjoy a $5 Willy’s cash coupon for their next purchase.
“The $20K or 20 Days fundraiser is the perfect way to begin the #SummerOfWillys and show our appreciation for the community that has supported us for the past 20 years,” says Bitter. “Guests who stop in for one of our signature, fresh-made favorites—or popular new menu items like the Baja Burrito or Frito® Burrito—can make a $5 donation and get a $5 cash coupon to use on their next visit. It’s a win-win!”
The goal is to raise $20,000 for the Boys & Girls Clubs’ healthy-eating initiative, Positive Sprouts, in 20 days or less. The program teaches the importance of nutrition, fresh produce and positive eating behaviors by building and maintaining community gardens.
“Positive Sprouts is committed to instilling positive eating habits in young children that will benefit them for a lifetime,” Bitter says. “This program is helping kids make healthy, nutritious choices about what they put in their bodies and how they spend their time. Willy’s has been serving a delicious alternative to fast food for 20 years now, and we’re thrilled to be able to help spread awareness about this wonderful initiative.”
The $20K or 20 Days fundraising event runs through June 20 at all Willy’s metro Atlanta and Athens restaurants. The $5 coupon expires July 12, 2015, and may be used for a future visit to all locations except Hartsfield-Jackson Atlanta International Airport.
Willy’s Mexicana Grill was started by Willy Bitter, an entrepreneur who fell in love with California-style burritos after living in San Francisco and visiting the Mission District in the 1990s. He brought the idea for a new style of fast-casual Mexican restaurant back to Atlanta and opened his first Willy’s in 1995. Willy’s is growing responsibly and steadily, with 25 restaurants presently in the metro Atlanta area and Athens, Georgia.