In 2013, Christina Conrad set out to solve a problem that many ladies face when heading out to a music festival, running or going out dancing. Where do I put my stuff if I don’t want to carry a purse? The Boobypack was born. From the Luxury Spot to Huffington Post to Perez Hilton, the Boobypack has been well received. Huffington Post even went on to say it’s the “ultimate cheeky solution to the stash-your-stuff dilemma.” Recently, Christina and her Boobypack were on the Katie Couric show and Shark Tank. We had a chance to interview C.C. and get some insight into the company and how she gives back.
What achievements is the business or brand most proud of?
Which nonprofits does the business or brand support?
How do these causes relate to the business or brand?
Some of them have personal significance to me and others fit well with our brand’s message. For example, Smile Train is a nonprofit I’ve been involved with since middle school. The National Organization for Women Foundation, however, fits well with our brand. NOW members address many women’s rights issues– one of them being negative body image. They’re on a mission to get women to LYB (Love Your Body) so when we threw a Boobypack charity ride at Soul Cycle, where everyone rode in their sports bras, they were a natural partner.
What percentage of revenue received goes toward helping others?
Whenever we throw a charity event, all proceeds go directly to that charity. We also donate Boobypacks to a number of other events such as New York Cares Soiree and Deerfield Academy’s Relay for Life.
What annual fundraising events do you participate in?
Our events have varied year by year, but I personally am always involved with UNICEF NextGen events as I’m on their steering committee.
How can people get involved with your business or brand in giving back?
Reach out to us and let us know your ideas or how you’d like to help! We are always ready and willing to support meaningful causes and are always on the look out for new Bpack team members.