Founded by Melissa Hinnant and based in Austin, Texas, Grace and Lace is not just an ordinary brand of “on-trend knits and clothing.” It goes above and beyond to provide excellent customer service and make a difference in the world. The company has been featured on several television shows, and highlighted in several magazines.
Grace and Lace started out making lacey leg warmers and boot socks. Now, more than 100,000 pairs of socks and warmers later, Grace and Lace makes scarves, clothes and arm warmers. They also make apparel for babies and young girls. Melissa has such a big heart, and she puts that love in everything she does.
What achievements is the business or brand most proud of? As seen on: Today Show, Shark Tank, Cosmopolitan, The Meredith Viera Show, Austin Business Journal, and The Balancing Act.
Which nonprofits does the business or brand support? We built and funded two orphanages in India through an organization called Angel House. We are currently funding a “safe home” in Nepal rescuing women who are trafficked.
How do these causes relate to the business or brand? They are the very heart beat and reason Grace & Lace exists.
What cause marketing products or services does the business or brand sell? We make and sell womens apparel and accessories.
What percentage of revenue received goes toward helping others? Roughly 20 percent, but our goal is to keep increasing as much as we can over the years.
How can people get involved with your business or brand in giving back? They can purchase our items or donate directly to our orphanages.
Through their work with Angel House, they have five more orphanages set to open in 2015. The children in the orphanages now have mattresses to sleep on, fresh water to drink and food. have backpacks and schools supplies, and now receive a private education.