With spring around the corner, the retail arm of Just Born Quality Confections, makers of PEEPS, MIKE AND IKE, HOT TAMALES, and GOLDENBERG’S PEANUT CHEWS Brand candies, has announced a partnership with BAMKO, a global sourcing company focused on providing safe ethically made products. Just Born, together with BAMKO, will donate PEEPS plush bunnies to Starlight Children’s Foundation, a leading global charity that partners with experts to improve the life and health of kids and families around the world, for every PEEPS plush purchased now through the end of Easter season.
“Just Born is accustomed to bringing smiles to the faces of families, but now we are so excited to help bring much-needed smiles to the faces of children undergoing medical treatments through our partnership with Starlight Children’s Foundation,” said Kimberly Stiele, Managing Director at Just Born. “As a company with a large focus on families and giving back to the community, Starlight Children’s Foundation is an ideal partner as their programs truly bring happiness and help to children who need it.”
The “Buy a Bunny, Give a Bunny” program is hopping into the PEEPS & COMPANY online store and three brick and mortar locations at Bethlehem, PA, National Harbor, MD, and Mall of America, MN, as well as into select partner retail stores.
Donations per purchase are as follows:
Five-inch plush = one plush bunny donated
Nine-inch plush = two plush bunnies donated
Sixteen-inch plush = three plush bunnies donated
Giant plush = five plush bunnies donated
“We’re so pleased to partner with Just Born and BAMKO in delivering iconic PEEPS plush to pediatric patients in local communities throughout the country,” said Jacquie Hart, Starlight Global CEO. “Working with our network of hospitals, clinics and camps that serve more than 26 million children each year, Starlight is committed to providing comfort and care through partnerships like this in support of hundreds of pediatric facilities around the nation. Just Born and BAMKO are helping to bring springtime smiles to kids at a time they need it most.”