In August 2014, Seattle-based Nordstrom, launched Treasure&Bond, their private label, give-back brand, featuring denim and updated classic wardrobe staples for women. Nordstrom donates five percent of net profits from the sale of Treasure&Bond to non-profits that focus on empowering girls and young women.
This month, they announced their first donation from sales of Treasure&Bond, $185,000 to the non-profit, Girls Inc. The mission of Girls Inc. is to inspire all girls to be strong, smart, and bold, providing more than 138,000 girls across the U.S. and Canada with life-changing experiences and real solutions to the unique issues girls face. Girls Inc. gives girls the right tools and support to succeed, including trained professionals who mentor and guide them in a safe, girls-only environment, peers who share their drive and aspirations, and research-based programming. At Girls Inc., girls learn to set and achieve goals, boldly confront challenges, resist peer pressure, see college as attainable, and explore nontraditional fields such as STEM. Informed by the experiences of girls and their families, Girls Inc. works with policymakers to advocate on key legislation and initiatives.
“It’s been great to see our customers connect with both the style and story behind the Treasure&Bond brand and in turn be able to make this first donation,” said Mark Tritton, president of Nordstrom Product Group. “We were grateful to have an amazing first partner in Girls Inc., and look forward to seeing the impact that our customers’ support of Treasure&Bond will have on the girls and young women who are a part of their programs.”
“We’re thankful for this donation from Nordstrom, which will enable us to reach even more girls as part of our mission to inspire them to be strong, smart, and bold,” said Judy Vredenburgh, president and CEO of Girls Inc.
Nordstrom has also selected a new charity to partner with through July 2015 – Girls on the Run. Girls on the Run is a 501(c)3 non-profit organization dedicated to creating a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams. Meeting twice a week in small teams of 8-20 girls, they teach life skills through dynamic, interactive lessons and running games. The 24-lesson curriculum is taught by certified Girls on the Run coaches and includes three parts: understanding ourselves, valuing relationships and teamwork and understanding how girls connect with and shape the world at large. Running is used to inspire and motivate girls, encourage lifelong health and fitness, and build confidence through accomplishment. Important social, psychological, and physical skills and abilities are developed and reinforced throughout the program. At each season’s conclusion, the girls and their running buddies complete a 5k running event which gives them a tangible sense of achievement as well as a framework for setting and achieving life goals. The result—making the seemingly impossible, possible, and teaching girls that they can.
“Girls on the Run is a natural organization for Treasure&Bond to partner with as we move into 2015,” said Tritton. “Through their inspiring programs, Girls on the Run will soon reach a milestone of one million girls served and we’re excited that we’re able to play a small part in helping them to achieve that.”
“We’re honored that we can work with Nordstrom and their Treasure&Bond brand in this exciting partnership,” said Elizabeth Kunz, CEO of Girls on the Run. “We want all girls to recognize and activate their limitless potential and we are grateful that Nordstrom is helping us to fulfill our mission.”
Treasure&Bond is available in Nordstrom t.b.d. departments and online here. This spring, the brand will feature new denim washes, easy plaid shirts, worn in jean jackets, indigo affects and boyfriend influences for that cool girl, borrowed from the boys look.