On Saturday, January 10, 2015, Susan G. Komen, the world’s leading breast cancer organization, hosted its 5th annual Perfect Pink Party at the Mar-a-Lago Club in Palm Beach. The event was attended by more than 300 guests and raised over $1.35 million for national research and community health programs in South Florida. In its five years, the event has raised a total of $6 million for breast cancer research, screening, treatment and education.
The party followed Thursday’s pink lighting of the Royal Park Bridge between West Palm Beach and Palm Beach. The bridge will remain lit in pink through January 31, the day of the Komen South Florida Race for the Cure® in West Palm Beach.
“When breast cancer and its victims feel lost and hopeless, this organization steps toward the pain,” said Nancy G. Brinker, founder of the Susan G. Komen and a resident of Palm Beach. “When scientists can’t get funding for their breakthrough discoveries, this organization steps toward the pain. When women or men can’t get access to screening or treatment, this organization steps toward the pain. And each step teaches us more. Each step guides us more. And each step gets us closer to that day when no one will live in fear of breast cancer.
Guests were treated to an evening of luxury and entertainment, including dinner, dancing and live music by the Euphoria Band, casino, raffle and luxury auction. Celebrity guests included businessman Donald Trump; Indy Race Car Driver Pippa Mann; Congresswoman Lois Frankel (D-FL 22nd District); and Dr. Tom Buchholz of MD Anderson Cancer Center.
A $50,000 gift card to Saks Fifth Avenue, courtesy of event co-chair Christina Baker, was raffled off during “Saks Call for the Cure,” a new addition to the evening’s repertoire.
Tom Quick served as Auction Leader and oversaw bidding on a wide array of luxury items. The auction featured unique jewelry courtesy of Harold Seigel of H. Seigel Fine Auctions, including Susan G. Komen Running Ribbon collection earrings, a Running Ribbon collection pendent necklace and Argyle Pink Diamond earrings from Oprah Winfrey’s personal collection.
Additional auction items included a year membership to the golf course at Trump International, a charter aboard a Camper & Nicholsons luxury yacht and a glamour portrait session with celebrity photographer and event co-chair Nancy Ellison Rollnick.
Susan G. Komen, founded in 1982, provides funding for breast cancer research, education, screening, treatment and support in 117 communities and in more than 30 countries. The organization works to raise breast cancer awareness, advocate for public policy and collaborate with individuals and organizations through partnerships and grants. Komen has provided $847 million in research funding and $1.8 billion for education, screening, treatment and support.
The South Florida Affiliate serves Palm Beach, Martin and St. Lucie counties. Up to 75 percent of all proceeds raised by the affiliate stay in the community, funding programs that provide underserved women with breast health education, and breast cancer screenings and treatments.
The community is encouraged to join Komen South Florida at Race for the Cure® on January 31 , 2015. Volunteer and sponsorship opportunities are also available.