Miss A Columnist

Lisa Beth Miller is the Entertaining & Weddings Editor for Miss A. She has been involved in the wedding industry for several years. Lisa is a bridal consultant and director of marketing and public relations for Blush Bridal Boutique and an event designer at Main Street Weddings, both local wedding businesses. In this capacity, Lisa writes the blog, website copy, and promotional materials for these businesses and assists with event planning. She was formerly a bridal consultant and did marketing and public relations work for A Formal Affair Bridal and Formalwear Boutique and was the creator of their Bridal University workshops. Additionally, Lisa teaches English, journalism, and photojournalism classes at Liberty High School in Bealeton, Virginia. She advises the school's award-winning publications, Talon yearbook and Patriot Press newspaper. As junior class sponsor, she also assists in planning Liberty's prom. Lisa has written several published articles. These include an article about advising student publications for Accents (Southern Interscholastic Press Association’s journal),an article about the royal wedding for Northern Virginia Magazine, an article about local proms for Warrenton Lifestyle magazine, and four stories about wedding planning and wedding fashion for the 2012 Northern Virginia Bridal Guide. Lisa holds an undergraduate degree in English and journalism education from Millersville University of Pennsylvania and a graduate degree in education and library science from Longwood University.

iMyne: A Socially Responsible Shopping Site Where It Pays To Do Good

iMyne’s simple, new online shopping and fundraising platform makes it easy for consumers to earn money and give to their favorite causes after purchasing products online from many of the top retailers nationwide. And with charitable giving and shopping top-of-mind for consumers, it would seem like a perfect time to discover  iMyne.

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“When it comes to online shopping, retailers offer numerous cash incentives that often go unclaimed,” said iMyne Founder and Chief Executive Officer Bob Molhoek. “The iMyne platform makes it easy for consumers to access this money. It’s then just as easy to automatically give those dollars to the person’s favorite charity, every time they shop online. It’s not cash-back, it’s cash forward, and we believe the change in your pocket can change the world.”

Consumers and charities can automatically increase their earning and giving potential by inviting friends, family and supporters to sign-up for iMyne through existing social networks including Facebook and Twitter. In addition to the cash received for your purchases, iMyne members receive additional money for the purchases of all consumers in their network. Through direct referrals, iMyne members can earn up to $1 for every $10 that their friends earn.

With 100s of top retailers like Nordstrom, Neiman Marcus, Target, Sears, The Home Depot, Gap, Best Buy, Saks and Zappos as retail partners, iMyne shares the affiliate commissions they receive with the consumer and their charity of choice, automatically and free of charge.

If that wasn’t enough, iMyne will be announcing exciting incentives to sign up with iMyne and shop in the upcoming weeks.

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WIN-WIN FOR CONSUMERS AND CHARITIES

Jen Rorke is just one of more than 35,000 consumers who have already signed up for iMyne. “As a working mom with two kids running around the house, I do a lot of online shopping – everything from household goods to gifts for the holidays,” said Rorke, from Edina, MN. “While a few other sites let me earn points for gift cards or offer a small amount of cash back, iMyne is simple to activate and use, and it’s easy to earn money and do some good in the world while I shop online.”

Regardless of the online purchase size or how much a consumer earns and pays forward to charity, iMyne directly gives a percentage of every transaction by an iMyne member to his or her selected cause. iMyne members can direct their cash-back shopping proceeds to any of the over 1 million registered charities in iMyne’s database.

Non-profits of all sizes – including well-respected organizations like the Ronald McDonald House Charities of the Upper Midwest – are joining forces with iMyne to tap into the network effect created through iMyne’s sustainable fundraising platform.

“Donor fatigue is an issue many non-profits face. iMyne provided us with an exciting and unique fundraising platform that allows our supporters to give back by merely shopping online. It helps us leverage our network to engage donors in a new way,” said Terra Peterson, Manager of Community Fundraisers at Ronald McDonald House Charities of the Upper Midwest.

Early charity partners also include: Project ALS, Gridiron Greats, I’m Bully Free, Taste of the NFL, Folds of Honor, Jumpstart, African Wildlife Foundation, Feed Them With Music, Go Campaign, Girl Scouts of NE Texas, Go Electric Drive, Sanneh Foundation, St. John’s University, College of Saint Benedict, Texas A&M- Corpus Christi, Ole Miss, Minnesota Youth Athletic Services, The V Foundation. This list grows every day.

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HOW IMYNE WORKS: SHOP. EARN. GIVE.

  • Online shoppers sign-up for a free iMyne membership, pick their favorite charitable cause and download an iMyne button for their web browser. iMyne currently works with Google Chrome, Firefox and Safari browsers, and is also accessible via smartphones and tablets. No personal information is stored by iMyne beyond the consumer’s basic account information.
  • Whenever iMyne shoppers are on a participating retailer site (such as Target, Macy’s, Nordstrom, Nike, Staples, The Home Depot, Neiman Marcus and hundreds more), a button pops up alerting the shopper to potential iMyne earnings that typically range from 2-5 percent of the total transaction.
  • With every purchase, money is placed in the consumer’s iMyne account and donations are automatically made to the shopper’s selected charitable organization. The shopper can then cash out their earnings or easily give those earnings to their selected charity.
  • Each iMyne member also has a special referral link to share with family and friends that connects each person’s account, creating an online community that maximizes earnings for all members and their selected causes.

“There is good in everyone, and we are tapping into that. We see iMyne as the future of shopping,” adds Molhoek. “It’s a movement, and real impact will come when the charities connected to iMyne start to put the money to good use. I hope in the future that instead of asking someone what charity they support, we’re asking them who they iMyne for.”

For more information or to sign-up for iMyne, visit imyne.com today.

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