Designers Against AIDS is a non-profit organization that was launched in 2004 in order to raise AIDS awareness in the international media, and towards the general public, more specifically towards young people in the industrialised countries using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).
The organization reaches out to young people by using their favorite celebrities from the worlds of music, fashion, sports and art to raise their interest and curiosity via social media about HIV/AIDS.
The main objective of Designers against AIDS is to raise awareness and to get the subject of HIV/AIDS back into the media all over the world.
The organizations messages are: ‘Prevention is the only cure for HIV/AIDS‘ (Protect yourself and your partner) and ‘Know your status’ (Get tested). DAA also fights for the acceptance of and equal rights for seropositive people.
Gaultier will be creating a customized, special edition backpack of the company’s iconic Padded Pak’r bag, which will be sold at the auction for Designers Against AIDS, as well as creating a limited edition backpack line, entitled ‘Eastpak X Jean Paul Gaultier’, which will be based on some of his runway designs, with inspiration stemming from the fashion-icon’s biker jacket, bomber jacket, denim jacket, and pilot uniform creations that have graced the runways. Some of the proceeds from the Eastpak X collection will also go toward the Designers Against AIDS foundation.
This past September, the fashion icon announced that his women’s and men’s ready-to-wear collections would be closing, and the reason being for him to focus his attention on the label’s fragrances, haute couture and other unspecified projects.
“After more than 38 years spent producing men’s and women’s ready-to-wear collections, it seems to us that the time has come to stop some of our activities and to concentrate principally on the development of the haute couture, of perfumes and to certain collaborations that I have not yet had time to explore,” said Jean Paul Gaultier.
The backpacks are set to hit stores February 2015. Click here to learn more about the backpacks and how you can donate!