Jockey International, Inc. and Jockey Being Family, its corporate initiative that helps adoptive families stay together forever by raising awareness, funding and support for post-adoption services, are donating proceeds from online and in-store sales to raise funds for post-adoption support.
“National Adoption Month is a time to celebrate families coming together through adoption,” said Jockey Chairman and CEO Debra S. Waller. “Keeping families together is what Jockey Being Family is all about, and I welcome everyone to support adoptive families this month.”
One hundred percent of sales from the Jockey Being Family’s teddy bears will be donated to Jockey Being Family’s local and national nonprofit partners, allowing them to conduct vital post-adoption trainings, conferences, workshops and more for adoptive families. The teddy bears provide comfort to adopted children and also remind families about the importance of seeking help and support after an adoption is complete.
Additionally, Jockey will donate 1 percent of all sales on Jockey.com and through the Jockey catalog to its partners, and is also encouraging customers to donate $1 at the cash registers in its retail stores.
Jockey, a company who has long been synonymous with “satisfying the human need for comfort” and its commitment to families, together with Waller created Jockey Being Family in 2005. Adopted as an infant, Waller has made the need for post-adoption support Jockey’s corporate initiative and her personal passion.
“One thing I’ve come to understand is that adoption is not a snapshot in time, it is a lifelong journey,” said Waller. “It is critical to the success of adoptive families that they have access to vital post-adoption services so they can grow and thrive together.”
To date, Jockey Being Family has donated more than $4 million and has impacted more than 250,000 adoptive families. To learn more about Jockey Being Family, the Jockey Being Family teddy bear and how you can get involved, visit JockeyBeingFamily.com. To shop and make a difference during National Adoption Month, visit Jockey.com.
About Jockey Being Family
Jockey Being Family is Jockey International, Inc.’s corporate commitment to strengthen adoptive families for successful futures by providing access to quality services after an adoption has been finalized. This cause naturally reflects the company’s values as a family-owned company as well as our brand’s dedication to providing comfort to all of the lives they touch. Since 2005, Jockey has donated more than $4 million dollars in financial and in-kind support to nonprofits supporting post-adoption services throughout North America.