W Atlanta – Buckhead launched the month-long W ThinksPINK campaign with ‘Cure On The Catwalk’! The evening highlighted 10 breast cancer survivors strutting their stuff on the runway to benefit Pink Heals Foundation. Guest MC for the evening was Atlanta’s own Fox 5’s Karen Graham from ‘Good Day Atlanta’ with special guest model escort Josh Murray from ‘The Bachelorette’. Josh Murray’s fiancé Andi Dorfman was also in attendance cheering on Josh and all of the beautiful models as they took on the runway in the latest looks from Shops Around Lenox and Morgan|CODA. Held for the 5th year, the event paired breast cancer survivors with local fashion bloggers for a truly ‘model’ experience.
Sophie Loghman, Marketing Manager, W Atlanta – Buckhead shared “W ThinksPINK Cure on the Catwalk is such an important event for W Atlanta – Buckhead. Each year we are honored and humbled to host this evening of celebration to raise money for Pink Heals Foundation. Lisa Vingerling and the Pink Heals survivors are an inspiration, and I am grateful to be a part of getting these fabulous ladies back in their heels.”
“W Atlanta – Buckhead embraces the opportunity to work with these incredible partners in our 5th year of the W ThinksPINK campaign. Cure on the Catwalk is just the beginning, as our support of Atlanta’s Pink Heals Foundation includes donating a portion of the proceeds from every overnight stay during the month of October. We have also coordinated with our hotel partners to integrate W ThinksPINK into everyday offers and event programming. We are ‘thinking PINK’ this October and invite our community to join us in this great cause,” said Tim Dahlen, General Manager, W Atlanta – Buckhead
Lisa Vingerling, Founder, Pink Heals Foundation added, “We’re incredibly fortunate to have the opportunity to partner with the W Atlanta – Buckhead and Van Michael Salons on W ThinksPINK for a fourth consecutive year. The event has truly become the highlight of the year for our survivors. Pink Heals Foundation aims to help young cancer survivors focus on living a full life after, or in spite of, cancer. The opportunity that W ThinksPINK: Cure On The Catwalk provides for these courageous women is immeasurable in terms of the positive effect on their confidence. Each year, the event has grown — but the support we felt this year was beyond anything we could have imagined. The energy, love and support that Atlantans showed our survivors during the show was palpable. We’re incredibly grateful to have been part of such an amazing event, and we look forward to an exciting month of W ThinksPINK events at the W Atlanta – Buckhead.”