Not Your Mother’s® Haircare, a newer, yet popular beauty brand has instated a year-round sponsorship with Young Survival Coalition. Since its first appearance on the market in 2010, Not Your Mother’s® Haircare has been an avid supporter of YSC, whose mission is to aid young women with breast cancer, but have recently decided to increase their level of sponsorship significantly.
Young Survival Coalition was the first organization to primarily focus on the specific issues young women with breast cancer struggle with. The organization provides comprehensive resources, support, and education to aid young women in each phase of living with breast cancer.
Not Your Mother’s® Haircare has committed to working with YSC throughout the year. The trendy haircare brand plans to include breast cancer awareness information on NYM products, in stores, at events and of course, on social media. During this past New York Fashion Week in September, breast cancer survivors were even invited as VIP guests at Not Your Mother’s sponsored events.
Not Your Mother’s® Haircare products can be found in over 25,000 U.S. retail locations including Ulta Beauty, Urban Outfitters, Target, CVS/Pharmacy, Walgreens, Walmart. To learn more about the brand, visit their website here. Volunteers are always needed and wanted at Young Survivor Coalition. If you are interested in becoming a YSC Ignite volunteer, click here to learn more. To donate directly to the cause, click here.