At the forefront of New York Fashion Week was the Jay Godfrey showcase of his spring 2015 Ready to Wear collection. The show was held at the fabulous Hub at Hudson, making Godfrey one of a growing number of designers who have taken part in the trend of opting out of showing at Lincoln Center.
Godfrey described his latest collection as a sort of …rock & roll cowboy mash-up. While I’ve heard the collection described as flashy, seeing the pieces as they came closer and closer to the edge of the runway evoked immediate approval from this fashion writer. Some of Godfrey’s previous collections can be interpreted as a long line of club dresses, with admittedly high quality material and a sartorial aspect that gives the pieces a bit of a shove in the direction of high fashion, they seem more tailor made to the Los Angeles starlet, than inspired by the New York woman. That is until now. The use of fringe, color choices, and inventive ways Godfrey has chosen to work with the female shape will leave you excited to see what’s next for him. It’s no longer about dresses reminiscent of niche online shops like Nasty Gal; it’s about extreme draping and a use of sequins that lend to a Southwest chic aesthetic.
NY Magazine’s: The Cut is calling this particular presentation one of the most popular of the season, so it looks like I wasn’t the only one who felt it was a success. The line has received great press, with editorials in magazines like W, and a large celebrity following that includes the likes of Solange (pre-style evolution judging by the photo posted in the brand’s gallery), a couple of the Kardashians, and Adriana Lima. British singer Estelle was in attendance for this particular show.
Godfrey is a New York based designer who actually studied finance in Montreal. Like many people in the finance world of NYC he spent some time with Citigroup on Wall Street. His first summer job was with Hugo Boss and that’s where he decided he wanted to design. Studies at Parson’s, and an internship at Oscar de la Renta fine-tuned Godfrey’s artistry, said to be infused with Savile Row sewing techniques and made to accentuate a woman’s body. The distinctive style has bought Godfrey great success in a relatively short amount of time, and he’s made it a point to share his good fortune. Godfrey’s charitable efforts have been previously covered on Miss A, and this past April he teamed up with Operation PROM to make the night a bit more memorable for high school students from low income households.
We look forward to seeing what’s in store for Godfrey in the future! For now, check out these select looks!