Name: Lisa Petty
Occupation: Editor-in-Chief of DFW Style Daily
Twitter Handle: @dfwstyledaily
Facebook Page: https://www.facebook.com/DFWStyleDaily
What are three words that best describe you? Stylish, Caring, Perfectionist
Could you describe your business?What is your role, where are you based and what do you inspires you most about your work?Was there anything in your past that pointed you in the direction you’ve taken?
In my years as a features and lifestyle reporter here in the Dallas/Fort Worth Metroplex, I became captivated by its fashion culture. From both established and emerging designers based in Dallas, to a shopping scene envied throughout the country, I recognized the need for a news source devoted exclusively to local style.
My online publication, DFW Style Daily, connects multiple demographics in a single conversation about fashion. From traditional shoppers to trendsetters to the avant-garde, our audience reflects the true diversity of Dallas/Fort Worth’s fashion-conscious market.
Through a carefully selected group of expert contributors, we engage our audience each day with original features, videos, interviews, pictorials, and more. Further, we connect with readers and viewers on a personal level through event hosting and an active social media presence.
I’m proud to represent the amazing writers and artists who make up my team, and to have partnered past and present with top-tier brands including Neiman Marcus, Saks Fifth Avenue, Belk, Galleria Dallas, Aftershock London, the Dallas Vintage Clothing & Jewelry Show, Tootsies, and many more.
What experience in your career are you most proud of?
It would be so hard to narrow it down, but on the writer side, a few interviews that stand out include Manolo Blahnik and Kay Unger. I’m humbled each day at the opportunity to visit with the icons of the fashion and lifestyle world. From a career standpoint, launching DFW Style Daily in the spring of 2011 was a proud moment for me. Each day on the job is a new adventure!
What advice would you share with those still in school?
It’s very important to identify what you want in the near future, and beyond. This is not to say that you must identify the exact career or company with which you wish to work. Instead, focus on who you want to be and where you’re going, and the decisions along the way will organically fall into place.
Why is giving back is important to you? How has giving back helped you? As the saying goes, “No man is an island.” Our community, and, indeed, life itself, is a complex system of individuals, organizations, and interactions. Each action we take is affected by numerous actions that came before. In turn, our connections and actions echo throughout our lives in ways too numerous to quantify.
How do you incorporate giving back into your life? Service has always been a part of my life, dating back to my time as a chubby little Brownie Girl Scout! As an adult, I partner with numerous non-profit organizations each year through my company. I also proudly support several local charity groups on a personal level through volunteer opportunities, event hosting, etc.
Which charities are near and dear to you and why? I have been a supporter of the mission of the Suicide & Crisis Center of North Texas for years, since my season as one of Yvonne Crum’s Fresh Faces of Fashion in 2010. The numerous programs of the SCC strive to demystify the topics of depression and suicide, eliminating stigmas to facilitate open and honest communication. By bringing these issues into the light, we can help to lessen the suffering of so many.
When it comes to your own philanthropic efforts, what do you look back and feel made the largest impact on those that you set out to help? From my perspective, I aim less to make “large” impacts, rather focusing on what I can do each day to be a compassionate member of our society as a whole.
What is the most creative fundraising idea you’ve come across? The recent ALS “Ice Bucket Challenge” campaign has been amazing to witness! Talk about a creative and viral means to raise awareness and funds for a vital cause.
What are some must-attend charity events for you?On an annual basis, I never miss the Fashion Stars For A Cause Gala (formerly Fresh Faces of Fashion) at the Dallas Country Club. I also support Fashion Group International of Dallas through attending the Night Of Stars Fashion & Lifestyle Awards each year. Truthfully, though, there are too many to list! Dallas is such a wonderful and compassionate city, and each spring and fall are filled with wonderful events in support of a wide variety of charitable organizations.
What brands do you wear most often? I’m not a brand-focused shopper. On any given day, I might pair a Jean Paul Gaultier top with a fun skirt from JCPenney and a plastic bracelet I found at a flea market.
What is your favorite beauty product? The discovery of the tinted moisturizer and ageless serum created by Dr. Naila Malik, MD has been a game-changer for my beauty routine. They are the best products of their kind on the market. Dr. Malik is based here in North Texas, and she is a personal role model to me. I am never without a stash of her amazing products!
How would you describe your home décor? Home décor is not my superpower! I just keep things minimal, within a neutral color palette. My clothing wardrobe is much more adventurous.
What is your secret for hosting a great party? Guests should feel comfortable, and they should always have a drink in their hand. Music from the 1980’s also makes people smile and gives an instant commonality for conversation among new friends.
Favorite food: Macaroni & Cheese
Favorite cocktail: California Red Wine (Cabernet, Zinfandel, or a nice blend)
Favorite restaurant: Here in Dallas, I love Bob’s Steak & Chop House for a classic steakhouse experience. The sides and desserts are so wonderful, I don’t even need the steak! I’m also a big fan of Vietnamese food, and both Green Papaya and Oishii top my list in that category.
Favorite vacation spot: I’m adaptable. I’ve had amazing experiences everywhere from Hawaii to Kyoto, Arkansas to Tulum.
Favorite TV show: Right now, I’m in love with Masters of Sex on HBO and Major Crimes on TNT.
Favorite movie: Impossible question! I’m such a movie buff, I could never narrow it down to just one.
Favorite song: Forget Me Nots by Patrice Rushen
Favorite book: Again, pretty much impossible. I recently read What The Dog Saw by Malcolm Gladwell, however, and it was quite compelling.
Favorite apps: I actually don’t use many apps.
iPhone or Android: I have an Android, but I like them both.
Favorite workout: I’m an avid runner.
Where do you get your news? Anywhere and everywhere. You never know where the next big story will break!