Art of Craft has built business on goodwill and artistic expression. Partnering with renowned artists across the country, they not only bringing awareness to causes of the artist’s choice, they’ve inspired artists to reach beyond the limits, expanding their craft into places yet discovered. Tu Pham, Derek Galkin and Sal Masekela are the leaders behind the movement and there’s no sign of slowing down.
Graphic artist Tu Pham notes, “being able to help (everyone) and being able to enjoy it at the same time” is one of the highlights of working with the multi-dimensional company. From fashion designers to surfboard shapers, to human movement specialists and custom car designers, the list continues to grow on collaborations.
“We had all these designer friends that we would love to provide a medium for, so we set up the Celebrate Design co-op”, Derek Galkin notes. Todd Snyder, former SVP of Menswear for J.Crew has contributed his own collection defining, “craft” in it’s truest form: beer,whiskey, and art. A percentage of proceeds go towards the Art of Craft’s Celebrate Design Co-Op where 10% of each piece will fund an annual Art of Craft scholarship.
Brick artist, Nathan Sawaya creates sculptures that take you beyond the idea of playing with Legos – each creation a masterpiece. Every sale will benefit his personal charity Art Revolution, getting art supplies to kids and bringing art education back into schools. His idea of Art Revolution finally came to fruition after working with Art of Craft.
Sal Masekela (better known as the voice of X-Games and E! Network’s “The Daily 10″), shares his perspective of the brand, “I like the idea of Art of Craft not just being a place necessarily where people are always going to come to purchase, but if they come and learn some stories or find something interesting… hopefully it’s something they are talking about with others and sharing with others and they come back again and find something that they’re into…somewhat of a portal for people to come and learn stories and about people doing really rad stuff.”
Tu, Derek, and Sal work as a close knit team, discovering and integrating new ways to celebrate giving back by executing philanthropic angles in a special, genuine way. It’s the beauty of bringing unique, creatives together and sharing stories. There are no boundaries to where they are willing to go to bring new charities and artisans to light. Now that’s art.