In the 11th year of a partnership that has provided more than 10 million books for children in need, Reading Is Fundamental (RIF) and Macy’s Be Book Smart campaign raised $2.6 million this summer to provide nearly 900,000 books to children in under-served communities across America. This summer, the Be Book Smart campaign was held in Macy’s stores nationwide from June 18 through July 13 and invited customers to make donations to help give books to local children.
“We believe in the power of books to strengthen local communities, and the Macy’s Be Book Smart campaign shows that we can make a meaningful difference,” said Martine Reardon, Macy’s chief marketing officer. “We are proud to support Reading Is Fundamental’s work to inspire a love of reading and bring the joy of books to children who need them most.”
Macy’s long history of support has enabled RIF to promote literacy on multiple levels, engaging children and empowering educators and parents with easy-to-use literacy resources. Through customer supported fundraising campaigns, in-store events, and volunteer activities, Macy’s has helped RIF further its important mission to prepare and motivate young people to read. RIF is the nation’s largest children’s literacy nonprofit.
“We are extremely grateful for the critical support and commitment of Macy’s, as well as its dedicated associates and caring customers,” said Carol H. Rasco, president and CEO of RIF. “Thanks to Macy’s generosity, millions of children have had the opportunity to explore the world through books and reach for their dreams.”
Since 2004, Macy’s support for RIF’s work to promote children’s literacy has exceeded $32 million. Through Be Book Smart, Macy’s customers have donated $3 to give books to children in need in local communities, and Macy’s contributed 100 percent of the funds raised to RIF.
Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966.