Lollapalooza is mostly known for its music. The summer music festival — which was started in 1991 by Jane’s Addiction frontman Perry Farrell — that takes over Chicago’s Grant Park annually will boast big name, international talents like Eminem, Outkast, Arctic Monkeys, Lorde, The Avett Brothers, Nas, Chase & Status, Lykke Li, and Calvin Harris this year. However, the festival’s Lolla Cares initiative adds more dimension to the event by encouraging attendees to be more socially conscious.
“Festival producers know that a gathering as large as Lollapalooza is a wonderful platform to foster support for great causes throughout the year,” said Lolla Cares Producer, Emily Stengel. Stengel is involved in the curation of non-profit organizations featured at the festival.
“While we know that fans go to Lollapalooza to enjoy the music, Lollapalooza has much more to offer…Lolla Cares organizations have engaging displays that encourage fans to do more than sign a mailing list.”
Since Lollapalooza’s inaugural year, the Lolla Cares platform features organizations that support environmental and social responsibility. This year, Lolla Cares’ lineup of organizations includes well-known organizations like ONE, Oxfam America, and Rock the Vote.
Stengel said that the number of featured organizations and causes has grown, as well as the results. Fore example, since 2010 featured organization The Love Hope Strength Foundation has matched 16 Lollapalooza fans to patients in need of a bone marrow transplant through their “Get on the List” campaign.
“We’ve seen 16 potentially life saving matches through Love Hope Strength’s bone marrow database drive, 1,100 supporters signed up with OxFam America last year to fight poverty and preventable disease around the world, and 347 people registered to vote last year alone through Rock the Vote and HeadCount. We’re looking forward to seeing the numbers climb after this year’s edition of Lollapalooza!”
Newcomer organizations this year are The Lexicon of Sustainability, Food Policy Action, and Syd Rocks. Stengel stated that Lolla Cares’ goal is to select a well-rounded variety of causes that have a positive impact for generations to come.
“The Lexicon of Sustainability joins with their beautiful and educational pop up art show; Food Policy Action raises awareness about food policy around the country; and, Syd Rocks will share how a Chicago student has created a foundation to support children fighting a rare blood disease.”
The Lolla Cares area will be located in the Green Street area, Lollapalooza’s home for greening initiatives, hand selected art vendors, non-profit organizations and farm-to-festival fare.
2014 Lolla Cares Organizations:
Lollapalooza runs August 1 – 3, 2014. To learn more visit www.lollapalooza.com!