Seeking to help make great-tasting drinking water available everywhere, Brita has announced a three year agreement with the Partnership for a Healthier America’s Drink Up initiative to donate hundreds of filtered water stations to schools, community centers and organizations that currently lack access to filtered drinking water.
Brita and the Partnership for a Healthier America (PHA) made the announcement yesterday as part of a White House event led by First Lady Michelle Obama. In addition to the product donation, Brita, an original Drink Up supporter, pledged to offer ongoing marketing and financial support to bolster PHA’s efforts to encourage Americans to drink more water.
Brita became an official supporter of Drink Up at the program’s launch last September, joining many water-focused companies and agencies in encouraging everyone to drink more water more often. As a supporter, Brita committed to raising awareness and providing funds for the cause and will continue these efforts with the renewed agreement.
“Brita’s renewal of its support for Drink Up helps ensure that children and families across the country have healthier options in front of them every day,” said PHA CEO Lawrence A. Soler. “In addition to adding the Drink Up logo to its packaging, Brita will donate 225 Brita Hydration Stations to schools, community centers and organizations that currently lack access. PHA will work with Brita to help determine where those units will be installed – aiming to choose locations that make water a healthy and easy choice for everyone.”
“Brita is extremely proud to stand once again with the First Lady and the Partnership for a Healthier America to promote this important effort to help Americans drink more water,” said Ed Huber, general manager for Brita.
In addition to the donation of 225 hydration stations, Brita’s support of Drink Up includes over the next three years:
- Monetary donation of $500,000 to support Drink Up’s marketing efforts;
- Dedicated marketing and advertising efforts to encourage Americans to drink more water;
- Incorporating the Drink Up logo via Brita.com and digital advertising;
- Placing the Drink Up logo on packages containing Brita products.