Designed for joy + made for good. This is the motto of Anbinh Phan, a social entrepreneur based in Washington, DC, to produce and sell beautifully designed and well crafted goods while transforming lives.
Anbinh’s family came to the United States as refugees from Vietnam. While growing up in Torrance, California, Anbinh loved the outdoors and was a global citizen even while young. As a child she was curious about the experience of kids around the world, and years later she learned about global commerce, environmental, and worker issues as an International Trade Economist at the US Treasury Department.
Upon visiting Southeast Asia in 2009, Anbinh was alarmed to learn that stateless, ethnic minority children in Cambodia were among the most highly at-risk and vulnerable to trafficking into brothels. Sometimes children’s families desperately sold them. After returning to Cambodia in 2012, Anbinh discovered that there that funding for programs to help minority children had declined.
As a solution, Anbinh sought to tap into the growing movement of conscious consumerism. In the past, she had shopped for baby shower gifts as well as birthday presents, and she felt that, just like herself, if people were given the opportunity to purchase outstanding products that would support human rights, they would! Specifically, through a business of her own, consumer’s purchases would support efforts for trafficking prevention, education and community empowerment.
Thus, a vision was born. In 2013, Anbinh launched Aloetree in order to build a certified organic, fairly made kids brand that empowered kids and families to make purchases that would help kids in need. Anbinh shares she is “excited to make creative, fun and well made products for kids products with a mission to help kids.”
Most importantly, Aloetree stands for something greater than conscious consumerism or organic products. It stands for the belief that all kids, locally and internationally, deserve a joyful childhood. As you buy gifts for the kids you love, you extend love to kids in need.
Aloetree is named after aloe vera – a healing agent and a tree – a symbol of shelter and growth, and a direct parallel to Anbinh’s business model of healing, change, and growth.
So, here’s how it works:
Make joyful and well-crafted goods
Aloetree makes high-quality, designer products for kids with chic designs, bright modern colors, and high quality materials. They have felt and stitch appliqués on soft, silky material. Its product sourcing is environmentally friendly and 100% certified organic as well as Global Organic Textile Standard certified.
Provide fair wages and job opportunities + Visit manufacturing sites
Aloetree works with farmers, artisans and FTF and WFTO certified groups. These suppliers are paid fair wages in a safe working environment. Anbinh is also working with an independent third party evaluator to visit the sites where her products are manufactured to ensure the Aloetree supply chain is excellent. In the future, Aloetree also strives to change lives through meaningful work opportunities by working with groups who employ survivors of human trafficking.
Help children at-risk
Aloetree partners with Chab Dai, an organization with branches in Cambodia, the US, and Canada, to provide for on-the-ground prevention and protection initiatives combating child trafficking. It focuses on education, awareness, support services, and community building for at risk minority communities in Cambodia. 5% of total Aloetree sales or 50% of the profits are donated to Chab Dai.
Inspire and encourage
Kids can be global citizens who care about people and the planet. Aloetree aspires to both inspire others and encourage kids to care for their communities through products and stories that allow kids to develop their passions and interest while making a global impact. The square shaped animals each tell a story of a different eco-system and unique positive quality. Aloetree believe all children should have a childhood that’s whimsical and filled with joy and self-discovery.
“I am excited to see kids and families can work together to help other kids and families,” says Anbinh. “Together there is so much we can do to make an impact. Kids are out future and its awesome they can give back in so many ways!”
Check out their website at www.aloetreekids.com to bring joy to kids and for your child apparel and gift needs.