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Born and raised in the beautiful country of Canada, Charmaine Millaire is a journalism student who is highly inspired by fashion, beauty, photography and travelling. Charmaine is a firm believer that a second not smiling is a second wasted and to never, ever stop believing in yourself and following your dreams. In her spare time you can find her updating her blog or spending time with her family and friends. Her best advice for her readers is to always be true to who you are, be nice, and to live in the now. Visit her blog to learn more what she's all about at www.lulusandtiffanyblues.com

Convivio Milano 2014 Raises Over 2 Million Euros For Anlaids

On June 13 – 17, 2014, important Italian Market Exhibition, Convivio hosted their biennial trade show in aid of charity with the main goal to raise funds for Anlaids (Italy’s national association for the fight against AIDS).

The official promotional image for Convivio Milano 2014 (Photo Credit: Stylosophy)

The official promotional image for Convivio Milano 2014 (Photo Credit: Stylosophy)

Convivio was founded in 1992 by popular fashion designer Gianni Versace, who then reached out to many other fashion labels such as Giorgio Armani, Valentino, Dolce & Gabbana, Gucci, Prada, Missoni, Moschino, Fendi and Robert Cavalli. The show is held every two years, and the brands have participated at every show since Convivio was founded. Alongside the big names of international fashion designers, this year there is a grand number of participating firms, including new market fields which include furnishings, home decor, tourism, jewelry, cosmetics and even underwear that joined the cause by donating their products to the show at 50 percent off, with proceeds going towards Anlaids. By the brands participating in the trade show, it allows them the opportunity to show their philanthropic side.

One of their popular shirts, worn by volunteers and can be purchased online at http://www.charitystars.com/product/t-shirt-nina-senicar-autografata-per-convivio-2014 (Photo Credit: Convivio Milano's Facebook page)

Convivio Milano’s ‘Money Can Buy Happiness’ tee (Photo Credit: Convivio Milano’s Facebook page)

Paul Marciano CEO and Creative Director of "Guess?" sporting Convivio's 'Money Can Buy Happiness' tee (Photo Credit: Convivio Milano's Facebook page)

Paul Marciano CEO and Creative Director of “Guess?” sporting Convivio’s ‘Money Can Buy Happiness’ tee (Photo Credit: Convivio Milano’s Facebook page)

The involvement of everyone who is determined to do the right thing and support Convivio has helped immensely make Convivio an international event. What’s unique about this charity event is that it consists of the biggest names in fashion and builds awareness in the institutions as well as the individual volunteers. Since the finding of the charity event, the visitors of the show have increased rapidly, from 22 000 in 1992 to over 50 000 in 2012. Volunteers at the trade show have also doubled from 400 to 800 over a time span of 20 years.

The Milano station where Convivio 2014 was held (Photo Credit: Convivio Milano's Facebook page)

The Milano station where Convivio 2014 was held (Photo Credit: Convivio Milano’s Facebook page)

Convivio Milano 2014 (Photo Credit: Convivio Milano's Facebook page)

Convivio Milano 2014 (Photo Credit: Convivio Milano’s Facebook page)

The Vintage clothing section at Convivio (Photo Credit: Convivio Milano's Facebook page)

The Vintage clothing section at Convivio (Photo Credit: Convivio Milano’s Facebook page)

The Art and Design section at Convivio (Photo Credit: Convivio Milano's Facebook page)

The Art and Design section at Convivio (Photo Credit: Convivio Milano’s Facebook page)

They even sold some of Italy's finest wines  (Photo Credit: Convivio Milano's Facebook page)

They even sold some of Italy’s finest wines (Photo Credit: Convivio Milano’s Facebook page)

Convivio Milano 2014 (Photo Credit: Convivio Milano's Facebook page)

Convivio Milano 2014 (Photo Credit: Convivio Milano’s Facebook page)

A nice shot of the 800 volunteers from this year (Photo Credit: Convivio Milano's Facebook page)

A nice shot of some of the 800 volunteers from this year (Photo Credit: Convivio Milano’s Facebook page)

The total amount of money raised this year at Convivio reached an insane amount of over 2 million euros!

To purchase one of Convivio’s ‘Money Can Buy Happiness’ tees please visit Charity Stars and bid on a special signed shirt. Also visit Convivio’s Facebook and Twitter page to see more of what Convivio is up to.

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