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Alexandra Figueredo is founder of Mission Based Branding Institute, a full-service communications agency dedicated to helping mission-driven businesses and entrepreneurs. She enjoys speaking and writing about topics related to social good and cause marketing. Prior to her communications career, she worked in banking for nearly a decade, most recently as an officer at a private bank in Miami. During her years in the corporate world, she realized her legacy was to give back to others, which drove her to resign and work with philanthropic measures and ultimately create her agency. In 2011, she released her first book Sculpt Your Life From Sketch to Masterpiece(TM), a practical and inspirational guide helping readers discover their mission and create a mission-based business. She has been involved in singing, musical theater and dance performances her whole life and is particularly passionate about giving back to causes that use arts for therapeutic means to help under-served youth. Alexandra completed her master’s in Global Strategic Communications at Florida International University, and obtained her bachelor’s in Business from University of Florida. Born and raised in Miami, she’s an avid traveler and has already checked off 5 continents and dozens of amazing landmarks from her bucket list. She may be found on Twitter/Instagram: @OnAMissionAlex

Recap: 18th Annual Strike Against Child Abuse Bowling Tournament

FRCThe 18th Annual Strike Against Child Abuse Bowling Tournament to benefit Family Resource Center of South Florida was held June 7 at Bird Bowl Bowling Center. Sixty teams participated in the tournament, a total of 250 individuals, including children, to wage a little friendly competition on the lanes.

The top three highest scoring bowling teams received trophies. There was also a silent auction and raffle with arts, dining, travel and entertainment packages. The top raffle prizes included tickets to Sea World, tickets to Busch Gardens and a private wine tasting.

Carmen Victoria Framil and Raquel Concepcion check out the silent auction items (Photo Credit: Alexandra Figueredo)

Carmen Victoria Framil and Raquel Concepcion check out the silent auction items (Photo Credit: Alexandra Figueredo)

According to Director of Development, Dorit Matthews, the tournament has raised over $30,000 for the Family Resource Center. “We are pleased that we had a full house with so many individuals supporting us. Many teams come back year after year to participate in the bowling tournament because they are committed to the event and the organization,” she said.

The funds will benefit the Family Resource Center in providingfoster children’s diapers, clothing, school supplies, car seats, and other urgent needs. Family Resource Center is a non-profit organization that cares for children who have been abused or neglected. Currently coordinating care for over 800 children, the agency works to minimize the length of time that kids require foster care and seeks to strengthen families so that they can be reunified.  It also trains and licenses those interested in becoming foster parents or wishing to adopt.

Kim Sprouse, Idania Perez, Kenialys Garcia and Veronica Latchman from Family Resource Center of South Florida (Photo Credit: SnapHappy Photos)

Kim Sprouse, Idania Perez, Kenialys Garcia and Veronica Latchman from Family Resource Center of South Florida (Photo Credit: SnapHappy Photos)

Dr. Oren Wunderman and Dorit Matthews from Family Resource Center of South Florida (Photo Credit: SnapHappy Photos)

Dr. Oren Wunderman and Dorit Matthews from Family Resource Center of South Florida (Photo Credit: SnapHappy Photos)

First-place team wins bowling pin trophy (Photo Credit: SnapHappy Photos)

First-place team wins bowling pin trophy (Photo Credit: SnapHappy Photos)

Family fun for all ages (Photo Credit: SnapHappy Photos)

Family fun for all ages (Photo Credit: SnapHappy Photos)

Bowler in action (Photo Credit: SnapHappy Photos)

Bowler in action (Photo Credit: SnapHappy Photos)

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