On Wednesday, April 30, 2014, Philadelphia Philanthropist Garrett Snider and Sharon Pinkenson, Executive Director of the Greater Philadelphia Film Office, along with The Vetri Foundation for Children hosted an exclusive movie screening of the riveting documentary, Fed Up. The screening took place at the beautiful Kimmel Center Perelman Theater & Commonwealth Plaza located at 300 South Broad Street, in Philadelphia, PA. Even through the wet and dreary local weather, there was a warm and inviting atmosphere as guests of honor graced the red carpet. After the screening, guests congregated in the luxurious lobby among large busts of classical composers created entirely of literary works to enjoy cocktails and hors d’oeuvres catered by Garces Group.
From Executive Producers Katie Couric and Laurie David, this Stephanie Schoening film graphically depicts the obesity epidemic facing the global community today. Fed Up follows the lives of four young Americans struggling with their weight, while also exposing the myths, propaganda, and lies created by the food industries through their direct influence over numerous politicians. This documentary addresses the deliberately taught misconception that individuals must “eat less, workout more,” and shows viewers that “a calorie is NOT a calorie.” Through extensive research and studies dating back to the mid-1950s, they show the audience that sugar and processed foods are the primary culprits behind many of our population’s ills. With shocking in-your-face data, such as sugar being “eight times more addictive than cocaine,” this film is sure to open eyes and change many lives. Fed Up concluded with a call for action and The Fed Up Challenge: “Go Sugar Free for 10 Days!”
Founded in 2008 by Marc Vetri and his partner Jeff Benjamin, The Vetri Foundation for Children “helps kids experience the connection between eating well and feeling good. Through food education and social interaction, (they) give children the foundation they need to grow and thrive.” “I want to distribute this message to the world” said Vetri, who has already established healthy lunch programs to ten Philadelphia-area schools.
Laurie David (who won an Oscar for An Inconvenient Truth) says she hopes to get Fed Up shown “in every school in the country.”
Fed Up opens in theaters on May 9th. THAT is an inconvenient truth that none of us can afford to miss…