ABC and ABC Family actress Bailee Madison is continuing her support of Starlight Children’s Foundation by helping launch Play in May™. The inaugural campaign highlights the healing power of play for hospitalized kids while raising funds to support Starlight programs.
Starting May 1, 2014, individuals and teams can pledge to play any game, anywhere for 15 minutes a day for 15 days – from video games, to sports, to board games with the entire family. Friends, neighbors, coworkers and family members can then sponsor that activity by making a donation or they can join a Play in May team at SupportStarlight.org.
Madison, who appears in the ABC show “Trophy Wife” and ABC Family show “The Fosters,” has been a Starlight supporter since 2008. The actress also voiced a fun animated video for the campaign.
“I’ve been able to see firsthand how Starlight programs bring smiles to the faces of hospitalized kids,” said the actress. “The great thing about the campaign is whether you’re a kid or a kid at heart, you can Play in May to bring the healing power to kids and families, one game at a time. And who doesn’t like to play games?”
On Wednesday, April 30, Madison will kick off the Play in May campaign with a visit to play games with pediatric patients at Mattel Children’s Hospital UCLA. Later that same day, from 4 – 4:30 p.m., Starlight supporters and Bailee Madison fans will get the chance to participate and ask her questions live during a Twitter party using #PlayInMay. The event will also feature several trivia questions and fun prizes. Follow @StarlightOnline for more information and to submit questions.
Corporate sponsors for Play in May include JAKKS Pacific, Inc., Insomniac Games and g-NET who are supporting the campaign through gift in-kind donations as well as employee engagement programs.
Starlight Tablets, Starlight Fun Center® mobile entertainment units, Starlight Wish Lists, Starlight Sites and the Starbright World® online community all improve the hospital experience for kids and families. The goal of Play in May is to raise at least $25,000 to support these Starlight programs.
“We designed Play in May to make it easy for people to support Starlight programs by participating in activities that they are most likely already doing,” said Jacqueline Hart-Ibrahim, Global CEO of Starlight Children’s Foundation. “From the gamer who spends time playing video games every day, to the family looking for opportunities to be active together, everyone can Play in May to support Starlight programs that improve the hospital experience for kids and families.”
According to the U.S. Department of Health and Human services, millions children are hospitalized in the U.S. every year and many of these are repeat hospitalizations due to chronic illness. Starlight reaches kids with programs in more than 1,750 health care facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.
For more information about Play in May and Starlight Children’s Foundation, visit www.supportstarlight.org.