We have all done it. Standing in our front yards with our lemonade signs, created with old cardboard and crayons and markers, next to our make-shift stands and Dixie cups filled with lemonade, or oftentimes any juice we could find to entice anyone to add a quarter to our crinkled plastic bag, hopeful of making enough to buy the toy we wanted or add to our piggy banks. Things have changed since then and Austin now hosts an event, Austin Lemonade Day, where thousands of kids from all over and around Austin have the opportunity to create their own mini lemonade business! I am so excited about this event and proud to live in Austin – a city with such innovative ideas and a true desire to do more than just teach our children reading, writing and arithmetic.
It works like this: each child registers online at austin.lemonadeday.org and then receives a free backpack and Entrepreneur Workbook, mailed right to their door, which includes 14 lessons of Lemonade Day, for example: creating budgets, setting profit-making goals, serving customers, repaying investors and even giving back to the community!
CEO of Entrepreneurs Foundation of Central Texas, urges kids to get registered “sooner than later, so they can get the most out of the Lemonade Day Austin curriculum . . . kids appreciate the success more, have more fun and of course learn tons more when they plan their lemonade business out well in advance and take advantage of the materials.”
A new twist this year is the mentorship component where kids who have lemonade stand experience are paired with first-timers to offer advice, guidance and other keys to success, this in turn is not only helping the newcomer, but also adding more experience and a new perspective for the mentor.
Founded by Prepared4Life and active in over 40 US cities, Austin Lemonade Day is a program of the Entrepreneurs Foundation of Central Texas and Capital Factory and is sponsored by many local Austin businesses and organizations including ThunderCloud Subs, Helping Hand Home for Children, Habitat for Humanity, Jack and Adams Bicycles and GoodPop, just to name a few.
Another exciting element and to kick off Lemonade Day, recently many of the participants of the program competed in Lemonade Day Austin’s Best Tasting Contest. Some of the winners this year include Best Tasting Lemonade with a prize of a a popcycle maker from GoodPop: Tropical Sunrise; Most Creative Theme with a prize of an Amy’s Icecream party: Kei’s Cutie Patootie Lemonade; Best Branding and Marketing with a prize of HEB gift cards: Yummingbird Lemonade. And new to the competition this year is the ThunderCloud Sub Most Local Award, given to Awesome Blossom for capturing the best all around spirit of Austin.
So if you want to sip a variety of unique, homemade lemonades and see all the creative lemonade stands that the youth of our community have been working hard to prepare, come on out on May 4th and have some fun; you won’t leave thirsty!
WHEN: Sunday May 4, 2014
WHERE: All around Austin
Stand locations (to be updated until May 4th)