On March 19, 2014 kids across the country will come together for the 19th annual Kick Butts Day. They will demand that tobacco companies stop marketing to them and encourage elected officials to do more to protect them from these lethal products. Tobacco use is the number one cause of preventable death in the United States, killing 480,000 people and costing the nation at least $289 billion in health care bills and other economic losses each year.
This year, Kick Butts Day comes as new information reaffirms the urgent need for action. The United States is marking the 50th anniversary of the first Surgeon General’s Report on Smoking and Health, and a new Surgeon General’s report found that smoking is even more hazardous than previously thought. The report found that without urgent action to reduce smoking, 5.6 million U.S. children alive today will die prematurely from smoking-caused deaths.
Nationwide, tobacco companies spend $8.8 billion a year – one million dollars each hour – to market cigarettes and smokeless tobacco products; tobacco companies spend $8.7 million on marketing efforts in Washington, DC. In particular, tobacco companies target youth with magazine ads, store ads and discounts, and fruit- and candy-flavored small cigars that look just like cigarettes.
Organized by the Campaign for Tobacco-Free Kids and sponsored by the United Health Foundation, Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco. On Kick Butts Day, kids turn the tables on Big Tobacco in creative ways, with over 1,000 events expected ranging from small classroom activities about the harmful ingredients in cigarettes to large rallies at state capitols to:
- Raise awareness of the problem of tobacco use in their state or community;
- Encourage youth to reject the tobacco industry’s deceptive marketing and stay tobacco-free; and
- Urge elected officials to take action to protect kids from tobacco.
We hope you will get involved and support Kick Butts Day 2014!
Find An Event Near You: To find an event near you, please go to http://www.kickbuttsday.org/map.
Get Informed: For information about tobacco, including state-by-state statistics, please check out www.tobaccofreekids.org.
#StandWithCVS: CVS has banned the sale of tobacco products starting later this year. CVS is also supporting Kick Butts Day, so to show our appreciation, we encourage you to shop CVS and share the graphic (at left) on social media.
Support on Social Media:
Instagram: use #KickButtsDay