From Skittles to Taco Bell and Purina to Cher, the topics went from all ends from the spectrum during the Super Fandom in the Digital Age panel. Bravo’s Andy Cohen, host of Watch What Happens Live, brought two YouTube stars, Tyler Oakley and Grace Helbig, with BuzzFeed’s EVP of Video, Ze Frank to discuss what it means to attain and retain fans across different platforms.
Cohen led a question and answer session with the panelists. The audience participated via Twitter, asking their own questions and interacting with the panelist.
They also went on to talk about different social media platforms, if they could only chose one, which would they use. Tyler made an excellent point when he chose Tumblr, because it is technically all the platforms in one.
When discussing their “mirco-celebrity” status, the trio agreed that they consider themselves macro celebrities, not micro celebrities. (Grace has 1.6 million subscribers. Tyler has more than four million subscribers.)
This was probably one of my favorite panels of the day. The panelists were very candid. At one point, an audience member commented that it seemed that Andy and Ze were the parents and Tyler and Grace were the spunky kids. To which Grace said she and Tyler were Clarissa and Ferguson, giving a shout out to “Clarissa Explains It All.”
The group also provided helpful bits of wisdom for audience members who want to start their own brand. Ze said the main thing is very early figure out what you’re trying to do. Tyler noted that it is important to be consistent and don’t give up. Grace summed it up to focus on finding your voice, once you have that it is easier to figure out what you want to do and what you don’t want to do.
The takeway: Don’t lose sight of your brand and your voice.