“Give a girl the correct footwear and she can conquer the world.”
– Bette Midler
Everyone gets free shoes!! Well, not exactly. But everyone can make a huge impact this year. To make every moment of 2014 as delicious as possible, the Skinny Cow brand is empowering women to forget traditional resolutions by launching the “Resolve to Indulge” Instant Win Game and partnering with Dress for Success Worldwide. The game offers a spectacular grand prize- a new pair of shoes, each week for an entire year from Zappos.com. Pretty amazing, right? But, that’s not all.
In an effort to make sure every woman feels wonderful this New Year, we are delighted to be supporting Dress for Success and its noble mission of promoting economic independence for women all over the world,” said Galit Feinreich, Skinny Cow Confections Brand Manager.
Along with the instant win game( which ends Jan 30th), the Skinny Cow brand is matching the grand prize by donating another 52 pairs of shoes to Dress for Success and also delivering a check for $100,000 that will assist hundreds of women who are preparing to enter the work force. Now that’s one sweet deal.
“Thanks to Skinny Cow, we have our new favorite New Year’s resolution—Resolve to Indulge! And through the brand’s generous gift of shoes—as well as its $100,000 donation—Dress for Success is able to indulge even more women as they continue their journey toward professional success and economic independence,” said Joi Gordon, Chief Executive Officer of Dress for Success Worldwide.
One hundred percent of the donation will go toward the Dress for Success Professional Women’s Group (PWG), which encourages economic independence and career development by providing employed clients with a network of support, practical information and the inspiration to achieve self-defined success in their career and life.