Miss A Columnist

As a graduate in Psychology, Susan Wachowich spent several years working for MacMillan Publishing in New York and Living Social in DC, then she decided to pursue her passion of Dressage and headed south to participate in the equestrian utopia that has been created for horse lovers in Wellington. She now resides in Palm Beach and loves everything the Florida lifestyle has to offer. In addition to riding daily she owns Go Full Throttle, a social media consulting company that has a client base in 17 different countries. The people and events in Florida are always a delight as is the Florida landscape and she is looking forward to sharing my insights of this extravagant world with you.

Francia Dresses

Diana Alava recently combined her love of Fashion with her recent entrepreneurial success. She created Francia Dresses, a high end dress rental and exchange boutique.

Diana Alava of Francia Dresses

Diana Alava of Francia Dresses

Diana’s mother started sewing at the age of 8 in the Dominican Republic, after moving to New York she became immersed in the Fashion district of New York City. As a young Fashionista, Diana would draw her own designs and her mother would make her clothes. After winning best dressed at her prom Diana’s mother encouraged her to go out on her own and start designing her clothes.

She loved the idea of renting clothing because it affords you the opportunity to wear a beautiful dress one time and never be seen in it again. Her business was born by meeting the needs and desires of all of her friends looking for a great opportunity to look amazing on the budget.

Amanda Brown Featured on the Cover of Born with Style wearing a Francia Dress.

Amanda Brown Born with Style Ambassador wearing a Francia Dress.


Francia Dresses offers 3 different types of programs:

  • The  Rental Program which is ideal for those going to one or two events a year, dress rentals range from $50 to $250 for an evening and can be purchased online or in person.
  • The Exchange program in which you exchange your lightly worn dresses for a credit towards her dress rental selection.
  • The VIP program which is ideal for the person attending a lot of events, you pay a low monthly rate and you have access to any number of dresses for the month. The minimum requirement is 6 months.

Francia Dresses is making its mark on the Palm Beach fashion scene, with ten ladies wearing her dresses to the recent March of Dimes Fundraiser at Eau Spa, it’s easy to see how this young entrepreneur won best dressed at her prom. Her dresses were also featured on the Junior Leaguers who were Ambassadors for the event.

Diana was most recently featured in Wellington Magazine as an example of what to wear to Sunday polo. With her Fashion expertise and diversity of dresses this young fashionista is certainly dressed for success!

Francia Dresses at the March of Dimes Fundraiser.

Francia Dresses at the March of Dimes Fundraiser.

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