Alicia Keys, Grammy award-winning recording artist and notorious philanthropist, has teamed up with leading beauty brand, Kiehl’s, to introduce the launch of a limited edition Midnight Recovery Concentrate that will donate 100% of the net proceeds (up to $200,000) to the Keep A Child Alive Foundation. This revolutionary anti-aging product is just as its name denotes–a skin care formula that repairs and restores the skin overnight for a healthier glow and smoother appearance. The highly acclaimed beauty product is a winner of 22 international skincare awards and the recipient of rave reviews by beauty enthusiasts.
Kiehl’s current campaign with Alicia Keys is one of many celebrity campaigns held by Kiehl’s, and is only set to run for a short period of time. (See related: Kiehl’s Texas Run Features Gilles Marini, Raises $50,000 For AIDS Awareness). The movement in support of the Keep A Child Alive Foundation can be supported with the purchase of a limited edition bottle of the Midnight Recovery Concentrate either online or in store at retailers.
The Kiehl’s brand is very vocal in its support and philanthropy efforts for AIDS initiatives; so it comes as no surprise that the partnership between Kiehl’s and the Keep A Child Alive organization would develop. Alicia Keys, along with AIDS activist Leigh Blake, founded the Keep A Child Alive Foundation in 2003. This foundation largely supports not only AIDS orphans and children but also ensures that AIDS medicine and other health care products are delivered to affected families and communities in Africa and India. The foundation to date has raised millions for its cause and continues to give countless hours and service for AIDS patients in Africa and India every year. Kiehl’s, a brand known for its generosity and charitable giving is committed to making this current campaign with the Keep A Child Alive Foundation more than profitable and is undoubtedly gearing up for another successful and lucrative campaign in the near future.