On December 19, 2013, the conceptual lifestyle brand Kigi Life presented ‘Light from the North’ – a tribute to the effectiveness of the Scandinavian lifestyle and quality of life, in collaboration with United Nations Cultural Consultant Montgomery Taylor and Fashion Guru Aurora Aquino. The event, which was hosted at Scandinavia House, showcased the paintings of Danish artist Hanne Støvring, Swedish artist Magdalena Denker, and New York City artist Jason Potvin as well as food and drinks from the farm-to-table restaurant group Smörgås Chef. Guests from various cultural backgrounds enjoyed an evening of art, sustainable cuisine, and personal connection.
Before introducing Smörgås Chef owner and restauranteur Morten Sohlberg, Kigi Owners and Co-founders Jennifer Kissling and Marcus Svensson gave speeches about the importance of promoting the arts, cultural understanding, and sustainable living. Afterward, Chef Solhberg gave a moving and inspirational speech describing his journey of following his dreams. Then, the 150 attendees, ranging from actors to cultural directors to consuls burst back into party mode until well past the allotted hours.
The Kigi Life launch event also showcased their artistic and holistic approach to authentic living. As a brand, Kigi (an acronym for Keep It Genuinely Inspired) is dedicated to supporting the arts, and integrating fashion, art, culture, and music in order to educate and empower. Its circular business model ensures that Kigi gives back to the communities that make their work possible, which is why 10 percent of all proceeds are donated directly to Save the Arts, a coalition of teachers, parents, and students who strive to keep the arts alive in our schools.
Guests left feeling genuinely inspired, and everyone received a Kigi Life T-shirt as a reminder to Keep It Genuinely Inspired. ‘Light from the North’ truly captured the spirit and energy of the holidays.