Nothing can bolster or brew up friendly competition amongst Texans more than bragging rights of who has the best chili in all of the Lone Star state. Whether made with beef,
beans, turkey or tofurkey; mild, spicy or extra caliente–everyone knows that Texans love their chili. With Dallas faring towards the colder weather spectrum over the past several weeks, it was only perfect that on November 23, 2013, area advertising and marketing agencies gathered at Janimation’s Chili-anthropy in order to fire off their crock pots and showcase who has the best chili in all of DFW–all to raise awareness and collect canned goods for the benefit of the North Texas Food Bank.
The entrance fee into Chili-anthropy was free with the requirement that guests bring in canned goods for the North Texas Food Bank. Guests enjoyed beer, bloody mary’s and other self-made cocktails while waiting for the judging to begin. Participants in the competition ranged from small to larger agencies and included marketing and public relations group, Culture-Hype; Open Channel PR from Fort Worth; and Dieste, Inc. from Dallas to name a few.
From spicy and peppered rump roast chili paired with creamed corn and cheese cornbread to chili simmering in beer and cocoa, these top level agencies gave their all in an effort to be crowned the winner and top “Chili-anthropist” for 2013. Overall the event raised $500 in donations and 450 cans of canned goods were collected which equates to more than 1,500 meals being provided through the North Texas Food Bank because of Chili-anthropy.
Winners for the event were Commerce House in first place, followed by Group 360 Worldwide in second and The Marketing Arm agency in third. While the agencies fought a long and tough battle, all was not lost and preparations have already begun amongst the teams for next year’s 2nd Annual Chili-anthropy event. May the best team win.