#GivingTuesday™ is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. The 2nd annual #GivingTuesday will be held on December 3, 2013. #GivingTuesday™ inspires personal philanthropy and encourages bigger, better and smarter charitable giving during the holiday season, showing that the world truly gives as good as it gets. Where did the idea come from? The retail industry has long benefited from seasonal shopping that symbolically kicks off with “Black Friday” – a day that has since inspired Small Business Saturday and Cyber Monday. #GivingTuesday™, then, serves as a celebratory, fully connected day to kick off the giving season, when many make their holiday and end-of-year charitable gifts.
Who Can Participate? Everyone!
#GivingTuesday™ is an initiative to start the giving season and we encourage everyone to be involved with it. However, to be an official partner, you must be a registered 501c3 nonprofit with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or nonprofit. Families and individuals are encouraged to be generous in whatever ways matter to them, whether that means volunteering at a local charity or donating to a favorite cause. Please click here to get involved.
How did #GivingTuesday start?
- New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday, with the United Nations Foundation providing strategic and communications expertise.
- A team of advisors, including Adam Hirsch (Edelman), Rob Reich (Stanford), Sharon Feder (Mashable advisor) and Mathew Bishop (The Economist) played a critical role in shaping #GivingTuesday’s strategy.
- Facebook, Groupon, the Case Foundation, Variety, the William Morris Agency and Mashable brought together leaders in the social good world for a series of influencer meetings nationwide.
Who took part?
- Corporate partners include Unilever, JPMorgan Chase, Microsoft, JCPenney, Gap, Inc., Discover, SONY, Mashable, Groupon, Darden Restaurants, Simon Malls, Cisco, and Clear Channel.
- Nonprofit partners include the Salvation Army, (RED), DonorsChoose.org, charity: water, Iraq and Afghanistan Veterans of America, Kiva, the United Way, and DoSomething.org.
- The Committee Encouraging Corporate Philanthropy, InterAction, Dorothy A. Johnson Center on Philanthropy, Lodestar Center, Giving USA Foundation and other prominent academic and membership organizations in the philanthropic community have endorsed #GivingTuesday. Charity Navigator, GuideStar, GiveWell and VolunteerMatch serve as charity and volunteer advisors.
- #GivingTuesday was a new national day of giving added to the calendar on November 27, 2012, the Tuesday following Thanksgiving, Black Friday and Cyber Monday.
- Families and individuals were encouraged to be generous in whatever ways mattered to them, whether that meant volunteering at a local charity or donating to a favorite cause.
- Over 2,500 charities, volunteer organizations, corporations and foundations came together in all 50 U.S. states with one common purpose ‐‐ to help others and incentivize ways to give more, give smarter, and celebrate the great American spirit of contribution.
- The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on #GivingTuesday. Leading organizations in the sector including Blackbaud (which processed over $10 million in online donations on Nov. 27 alone), Network for Good and Donor Perfect shared data pointing to more than a 50% increase in online giving on #GivingTuesday 2012, compared with the same day the previous year.
- Paypal mobile donations soared 487% higher than the previous year’s number. The total value of these donations increased 228%.
- The movement garnered 2.5 million social media impressions. On Nov. 27, 2012, the #GivingTuesday hashtag was mentioned 185,000 times, resulting in national and international trending.
- Bill Gates, the White House, the Clinton Foundation and numerous socially-conscious celebrities like, Channing Tatum, Shakira, and Linkin Park, who publicly supported #GivingTuesday on their blogs and social media channels.
- Over 800 press hits (59 million impressions) including NPR, CBS Evening News, ABC News, USA Today, the Huffington Post, Forbes, Mashable, the Washington Post and the Los Angeles Times.
- U.S. Mayors of Chicago, Detroit, Philadelphia and New York formally endorsed #GivingTuesday.
#GivingTuesday celebrates giving and by continuing a conversation about ways to give more, give smarter, and put personal philanthropy back into the giving season. #GivingTuesday proves that the holidays can be about both giving and giving back, and shows how Americans give as good as we get. #GivingTuesday is a special call to action and creates a national day of giving around the annual holiday shopping season to inspire giving every day. I hope that you will use #GivingTuesday as an opening day to the giving season and will inspire you to consider how you give back throughout the year.