This Wednesday evening was certainly a starry night and we’re not talking about the stars in the sky! Cotton Incorporated alongside 21 & Over’s Miles Teller hosted a star-studded event to celebrate one million pieces of denim collected for its Blue Jeans Go Green™ (formerly Cotton From Blue to Green™) denim-recycling program at the SkyBar at Mondrian Los Angeles on the iconic Sunset Strip in West Hollywood. Some of your favorite celebrities came out such as newlyweds, Shenae Grimes and Josh Beech, Nikki Reed, Joe Jonas, Darren Criss, Derek Hough, Full House’s Lori Loughlin, Jerry O’Connell accompanied by his model wife, Rebecca Romijn, among others. We were honored to receive an invite to the event where all of the big names gave to a great cause while having fun and socializing in the process.
Back in September which seems like just yesterday, Blue Jeans Go Green™ announced a unique auction designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim. Fifteen celebrities, including Hayden Panettiere, Heidi Klum, Adriana Lima, Britney Spears, Dwyane Wade, Darren Criss and many more each contributed a pair of autographed jeans from their own (probably huge walk-in) closets for “The Great Denim Challenge” – an online auction in which denim happens to be the currency. The fabulous bidding concluded on November 3rd.
The fifteen pairs of jeans from the auction were featured in an interactive display at Wednesday’s event. The atmosphere of the SkyBar was happening with included music by DJ Trey Smith that made guests dance all evening. The “Blue Jeans Go Green” logo lit up the pool also making it a relaxed feel. On one of the various tables at the event was a table decked out with green colored candy adorned in large clear ginger jars. Great holiday decorating idea, by the way!
The Blue Jeans Go Green™ denim-recycling program, which began as Cotton From Blue to Green™, has diverted over 600 tons of denim from landfills since it began in 2006. The diverted denim has been given “new life” in the form of nearly two million square feet of UltraTouch™ Denim Insulation; much of which has been provided to communities in need through Habitat for Humanity affiliates and civic-minded building projects mapped across the entire United States.
If you want to get involved and start a denim drive and help shape this blue turned green movement, check out Blue Jeans Go Green™. You social media junkies can take it up a notch and follow this ultra fab program via Facebook and Twitter! Metaphorically speaking of course, who knew blue jeans could go green?!