The Kia Malibu Beach House was in full swing Monday, August 12 as it wound down its last day of events. The cool breezes on the Pacific Ocean wafted into all ocean view floors as stylish guests mingled over Voli Light vodka drinks, tasty Owl’s Brew tea, healthy appetizers and an Italian lunch. The reason for the flow of fashion bloggers and fashionistas was to celebrate the launch of the new e-commerce site shopping website Zindigo, a new Facebook platform that allows just about anyone to set up their own store.
Michael Bereck, CEO of Zindigo, attended with host and brand ambassador Rachel Heller. Brands that can be found on Zindigo include: Kara Ross, Kay Unger, Deos, Nicole Romano, Ruffian, Kay Unger, Phoebe Couture, Raoul, Stella Valle, Lenny Niemeyer, Threads Of Friendship, RxGenesys and XpandCG. New brands are popping up on the site each day.
What makes Zindigo unique?
Zindigo is revolutionizing the world of retail, offering social media users around the globe the opportunity to partner with luxury brands and designers and open their own free, fully merchandised social boutique. Founded in 2011, Zindigo empowers social users to become entrepreneurs through platforms such as Facebook and offers a 40 percent return on every sale. This game-changing approach is the fashion industry’s first-ever social commerce solution to offer its brand ambassadors such a high return on purchases.
How is this possible? The Zindigo business model connects its shop owners directly to brands, effectively eliminating the costs and markups of a typical retail store. This translates to a larger percentage of sales going directly to brands and shop owners. With the power of billions of social users and a collection of coveted brands, Zindigo is ushering in a new era of social commerce, one social boutique at a time.
I had a chance to speak with Scott Disick or Lord Disick now, who rose to celebrity star status due to dating Kourtney Kardashian. Scott was very well spoken, super laid back and not at all what he seemed from the first two seasons of the reality show I watched. Curious to know about his involvement with Zindigo, he shared that he was just like anyone else who would be interested in signing up for an online boutique. Scott described Zindigo as a new world and an up-and-coming way to shop. “It’s cool to go to an online boutique as opposed to having to pay for gas and have to get there, and find out they don’t even have what you want. So it’s nice to have the option to know what’s there, click and get what you want, as opposed to the old school way of going through racks and not even finding what you like. Almost how the music business changed so much with social media and the internet, iTunes and all these things, where you don’t even have to drive to the store and look for your album, and find out it’s sold out, and wonder why did I just drive to five different stores.”
I asked Scott if he planned to put some of his own products on there, and he said he would definitely put some of his own stuff on there if he didn’t want to go the retail way. He said he thinks he is going to put his Lord Disick cigars, his signature cigars which were being smoked at the party, on Zindigo. “I smoke cigars from time to time and I think it would be really funny to have a Lord Disick cigar. It’s not my life dream for people to be smoking my cigs, but I think it is a cute little tidbit. I think I may do a Lord Disick T-shirt company for fun stuff. People tried to make them and they weren’t actually mine, so I had to obviously buy the name, but which you know, I can’t blame them. I think I will do a simple line for men and women, nothing crazy, but just fun. I’m not going after it like I am going to be the next Tom Ford. Something that everyone can have for fun, for a giggle, for everyone to enjoy.”
I met so many interesting people, like the president of the skincare line RxGenesys which can be found on Zindigo. From Miami, Kirsty Barany shared with me this new stem cell rejuvenating system that includes a four product daily routine for younger, revitalized skin. Also, I admired funky gorgeous bold jewelry pieces from StellaValle (also on Zindigo) designed by two sisters who were West Point military cadets and U.S. Army Officers.