Sponsored by Harley-Davidson Authorized Rentals and Delta Airlines and led by Kiehl’s President, Chris Salgardo and amfAR’s CEO, Kevin Robert Frost, LifeRide for amfAR is a nine day philanthropic motorcycle ride raising funds and awareness for amfAR, The Foundation for AIDS Research. Along with celebrities, Chris and Kevin hop on Harley-Davidson motorcycles and travel from city to city, donating funds along the way. This year, Seattle has the honor of hosting the opening festivities before the long and grueling 1,100+ mile ride to Los Angeles, California begins.
This year, Seattle resident John Corbett and Gilles Marini of Sex and the City fame will be joining Chris and Kevin, along with celebrities Kurt Yaeger from Sons of Anarchy and Grant Reynolds. World Cup champion rugby player Ben Cohen, photographer Jon Beck and artist Conrad Leach will also be donning helmets and leather chaps for the ride to help raise money for AIDS research.
The day’s festivities will include photo and autograph opportunities with the riders, a “fuel up” snack bar with some of Seattle’s famous foods and drinks, including Jones Soda, Sahale Snacks, Halfpops and Oberto Beef Jerky. Kiehl’s will also offer shopping discounts throughout the day, including a Celebration Discount of 15 percent off all purchases (with the exception of charitable products and value sets) and will donate that 15 percent difference to amfAR, with up to $125,000 in total donations. They will also be presenting an over-sized check of $150,000 to amfAR.
Wednesday, July 31, 2013 from 12:30 – 2:30 p.m.
Kiehl’s Since 1851
2611 NE University Village St.
Seattle, WA 98105
This event is free and open to the public.