Wicked rain showers didn’t stop the ROXY team from throwing The Official Kick-Off Party for Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in Miami. The event celebrated 25 years of ROXY with the launch of the 2014 ROXY POP Surf collection. Great ideas take guts, and ROXY is known for thinking outside the box and igniting change. Founded in the 1990s by parent company Quicksilver, Roxy has since been a fashion force for young women defying odds and participating in coastal and mountainous sports.
Kudos to ROXY and parent company Quicksilver on 25 amazing years of inspiring confidence in women and girls worldwide. Here’s to the future of ROXY. Here’s a look at some of the fun moments from this event.