If you were to walk into any Planet Fitness across the country, you would instantly be greeted by the sign declaring the gym a judgment free zone, encouraging all who enter to become their healthiest selves. The fitness empire is based in another one of Miss A‘s cities, the beautiful, famously strong, Boston, MA, the site of several recent charitable efforts to bring help to the victims of the Boston bombing during the annual Boston Marathon. Planet Fitness was also the site of several charity miles run for the Run For Boston campaign, an effort made by several participants to run for those who had lost their lives, their ability to run, or their passion for their love of marathons.
The fitness empire has a famous love of “The Biggest Loser” and encourages their patrons to compete along with the show, but even more famous than their love of overall health is their dedication to the Breast Cancer Research Foundation. Every year, the gym donates hundreds of thousands of dollars to breast cancer research by creating healthy incentives for new comers and current patrons of the fitness empire. With multiple gyms in 48 states, the impact is incredible.
In October of last year, the gym hosted a massive triathlon for competitors of all skill levels. The entry fee was a mere $10 and every single cent went toward breast cancer research. The triathlon, however, was just the tip of the iceberg. In 2013 alone, Planet Fitness donated $600,000 to breast cancer research and the number continues to grow as they routinely offer new comers to the gym an opportunity to donate their start up fee to breast cancer research and other charities like the Susan G. Komen for the Cure that are dedicated to help those suffering from the disease as well as their families with fundraising walks and events. During several months of the year, including October, the official month of breast cancer awareness and May, the month of Mother’s Day, Planet Fitness donates all start up fees, which is often no more than $10 a person, to breast cancer research. With hundreds of fitness centers across the nation, you can see how $600,000 will end up being one of their lower totals.
It has been said that if everyone in the world were to give to one cause and truly pursue the end of whatever was afflicting those people or environments, that we could solve all of the world’s problems. Seemingly, the fitness empire has chosen their cause and refuses to give anything less than their best to ending the suffering of those afflicted with breast cancer. If you’re choosing a gym to tone up for the summer or simply to get healthier, consider the Boston born fitness empire. Not only will you enter a judgment free zone, but you will be part of a corporation that is constantly trying to rid the world of a dreaded disease.