It doesn’t get much better than walking into a Sephora store: the fine fragrances and beautiful make-up would send any girly girl into a shopping frenzy. Even better than shimmering blushes and pout perfecting lipstick is that Sephora lives in San Francisco, another one of Miss A‘s gorgeous cities, which, of course, makes them not only fashionable and in the now, but also charitable!
Sephora is making a name for itself by being one of the most elite providers of make-up and other beauty products and with brands like Urban Decay, Lancôme and Dior gracing their shelves it’s no wonder why, but one brand sticks out among the rest. Sephora offers a wide selection of Philosophy products which range from soaps to lotions to lip balm that have become so popular because of the natural ingredients and soft, enchanting smells, but each product also offers a message. Written on each bottle, package or tube is a philosophical message about happiness, love, beauty and health, but this is one brand that takes its own advice seriously.
Last year, Sephora launched a new effort with Philosophy to help combat world hunger. With the To Believe Shampoo, Shower Gel and Bubble Bath, Sephora supported the charity, WhyHunger, a leading organization that aims to not only end world hunger, but also to bring affordable yet nutritious food to those in need while simultaneously empowering communities to learn how to grow food and sustain themselves. One hundred percent of all the proceeds from To Believe went toward the charity and each product was embellished with new lyrics from young singing sensation Jackie Evancho. Another one of Sephora’s efforts with the Philosophy brand last year was their Shower For A Cure, a shower gel sold in support of the Susan G. Komen Foundation, one of the leading charities dedicated to serving those affected by breast cancer and to raising money for the research for the cure.
Obviously it’s no secret that Sephora is a lover of beauty, and they want to make sure that everyone has the chance to be as beautiful as can be. In conjunction with Reingold, a leader in providing corporations large and small with award winning designs and compelling messages, Sephora participated with Operation Smile, the international children’s charity that provides free surgery to those children born with cleft lips and palates. Sephora began selling Operation Smile Lip Baume in 2001 and has since raised hundreds of thousands for Operation Smile.
So if you’re still thinking that stocking your make-up bag and shower with any old products will suffice, reconsider. When you use a Sephora product, you are more than likely helping someone else to be their most beautiful, whether they are fighting cancer or cleft lips, hunger or poverty. Come back next week to find out which other corporations in Miss A cities are trying to make the world a more beautiful place.