Prashi Shah is one of Dallas’ premiere designers. Her clothing lines, Prashe and Society Language, have been featured in numerous fashion publications as well as on the fashion elite. The exquisite details of her designs, such as the excellent craftsmanship and intricate embroidery featuring Swarovski Crystals beading catapults Prashe’s custom designs to another level, while her ready-to-wear line features statement making cocktail attires with Indian influences. Prashi is also known for her decadent event designs through sister company Prashe Décor and has received stellar reviews from the Texas community. A busy woman to say the least, I was stoked to have a few moments to get to know the woman behind the Prashe empire.
Q: What was your inspiration to begin designing? What was the first item you designed?
A: I was raised in a textile family so being surrounded by beautiful fabrics was a great source of inspiration to start a clothing label. The first item I designed was a handbag.
Q: How many years have you been designing, and did you start out alone or with a partner?
A: I started alone in 2002 and my brother joined me in 2008.
Q: I’ve noticed that your wedding decorum can be extremely intricate and grandeur, yet they all seem unique. When designing a wedding what is a special technique you use to get a feel for the couple?
A: Because of our textile background and years in fashion, we are able to design events from a different perspective, where clients are able to experience a different ambiance when walking into their events. We custom design linens, backdrops, multiple types of props, etc. Our events range from weddings, parties, galas, fundraisers, corporate events and more.
Q: What has been your biggest accomplishment and greatest challenge?
A: Expanding our business so rapidly without investors. Now our challenge is how to multiply this concept in the hot spots of the world.
Q: In regards to your clothing line, what direction are you going in with the new collection? Seeing that your family is from Mumbai, will the collection reflect an eastern feel?
A: Yes, I am fan of the Bollywood culture as well as many other cultures…. I love to bring in different inspirations to our collections as every woman is always looking to set herself apart from everyone else these days.
Q: What is your favorite charity you’ve worked with so far? Why?
A: Children’s Cancer Fund. I was able to spend time with an 8-year-old girl who was diagnosed with brain cancer. It was an amazing experience spending time with all the children who were suffering from cancer and putting together a fundraiser for them. As a local business, we were thrilled to support such a great cause and help bring awareness to this illness which many kids suffer from.
Q: Who is your favorite celebrity that you’ve dressed or designed for?
A: My best friend. I made her Prom, wedding and baby shower dresses!! It was an honor to design three amazing dresses for such memorable events!
Q: How long does a custom piece take to make? And are your designs manufactured in the Dallas?
A: Depends on what type of dress is ordered. It can be anywhere from 21 days to eight months depending on the handwork. Our custom area stays busy all year round. We always encourage our custom shoppers for intricately beaded dresses to book our services early.
Q: Seeing that you’re designing expertise ranges over a few avenues, what would be your dream assignment?
A: I would like to design for royalty at some point…
Q: What’s one item you’d recommend for aspiring fashionistas to have in their wardrobe at all times (i.e. signature scarf, pumps, little black dress)?
A: Nude pumps are a must for every girl!
Q: Do you listen to music when creating? What is your favorite type of music?
A: Yes, Latin music….flamenco….
Q: If you weren’t a designer what career field would you be in?
A: I would be a real estate developer.
Q: What was your inspiration behind Alison Volks DIFFA Dallas outfit?
A: Definitely Alison’s personality! We created something based on what we thought would suit her! I love harem pants.