Trying to save a child who is being abused can be one of the most difficult things to do. Aside from simply getting the truth from the child, there are then a million legal hoops to jump through, the abusers who refuse to collaborate with the child’s story and the fear of what will happen should everything fail and the child ends up back in the hands of their abusers. As a person who has seen and experienced the process and the pain of trying to rescue children out of an abusive situation, it is a trying process, but even more horrific for the child.
Thankfully, Aid to Children and Adolescents at Risk, a non-profit dedicated to helping abused and at-risk children and adolescents through ANAR Home and ANAR Telephone, has presented a solution through an innovative ad designed to speak secretly to children being abused. Through the use lenticular panels on the ad, it can portray two different images at once. The trick comes at the height at which most children stand, which is below 5 feet; from that angle, the picture on the ad changes to present a boy with a battered face and the simple message, “If somebody hurts you, phone us and we’ll help you.” Followed by the simple message is an easily remembered 6-digit phone number, but all of this is invisible to anyone who stands over 5 feet and 4 inches tall. To everyone at or over that height, another message appears next to the boy’s face, which appears free of bruises. The message is a strong reminder for adults passing by, reading, “Sometimes, child abuse is only visible to the child suffering it.”
Aid to Children and Adolescents at Risk is a a Spanish organization which operates with two different outreach programs to help abused children. Through ANAR Home, the non-profit provides housing and care for children who have been abandoned or who are homeless, and ANAR Telephone works as a national hot-line for children and adolescents to call of they are in danger. The lenticular ad is certainly a leap forward in the fight against child abuse, but we must all do our part. If you suspect a child is being abused, take action and get involved. You could help save a life as well.
This YouTube video explains exactly how it works: