As if the fashion scene couldn’t get any cooler, a new brand has surfaced that is not only charitable, but also inspirational. It’s no surprise that owner/creator of the brand, Caitlin Crosby, is hitting the ground running with her company The Giving Keys. It all started while she was on tour (because she’s a musician, too- how cool can one girl be?) One of her frequent accessories was a vintage key she wore around her neck, which she had engraved with the word ‘Love’. She didn’t realize what a great idea it was until the compliments started pouring in, when she quickly got the idea to start selling these engraved key necklaces at the her merch table. The response was huge. It was the best-selling item at every show, and Caitlin realized there was something special with these necklaces. And so The Giving Keys was born.
We had a chance to interview Caitlin about herself and the brand:
Q: How would you define your own personal style?
A: Mix & matched, sparkly, conservatively eclectic
Q: What do you want your legacy to be?
A: To have genuinely loved & cared for people well
Q: How do you like working in the fashion industry?
A: I love it. I love learning how it all works & thinking of possible creative collaborations to make the world a more colorful & loving place
Q: How does your life as a musician inspire your brand, The Giving Keys?
A: The experiences I’ve had growing up in LA, & writing about all the things I’ve seen here went into my idea behind it. Also growing up singing in church played a big part in it
Q: Who are some of your favorite clothing/jewelry designers?
A: Luv AJ jewelry, Rachel Zoe & vintage anything
Q: Where are you originally from?
A: Los Angeles, CA
Q: Has The Giving Keys fulfilled a dream of yours?
A: Well, it was never a specific exact goal of mine to start a charitable jewelry line, but it’s always been a dream of mine to spread love & inspiration to this generation in a creative, authentic & new way, so I guess, actually YES
Q: How long has The Giving Keys been in the works?
A: 2 & 1/2 years
Q: Do you consider yourself an artist?
A: Yes for sure. I always feel & see the world & people in such an analytical colorful, curious way…always thinking of ways to create something to make people feel seen, heard & related to…& most of all inspired
So as you can see, Caitlin is quite the charitable and philanthropic person. She knew off the bat she wanted to contribute to a charity, but wasn’t sure which until the day she met a homeless couple in California, whom she made an instant connection with. The couple helped make her decision easy, and it was then Caitlin knew she would help the homeless get back on their feet. The keys are now engraved with meaningful and inspirational words by the homeless looking to turn their lives around. She has helped many people save up and move into a motel, and finally into an apartment, as well as earn their GED with the money they make. Her success began when Fred Segal agreed to sell her products in their shop, where Caitlin used to be a barista. From there the brand has spread by word of mouth with stories of the inspiration. The keys are found mostly from Ebay and estate sales and are made into accessories like necklaces, bracelets, even iPhone covers!
Another element of inspiration in these products is paying it forward. When a key is purchased with the inspirational word of your choice, you wear it until you meet someone who could benefit from that word and you give it away- therefor paying it forward. It is a cycle of philanthropy that we can’t help but love. Check out Caitlin’s blog for stories of all the keys that have been given away, and don’t forget to write your story when you find someone to give your key to. She also created the website Love Your Flawz, empowering people to embrace their imperfections and love themselves- even their flaws. Truth is, we love hearing news like this. If every brand took on the attitude of Caitlin Crosby of The Giving Keys, the world would be a kinder place.