I was happy to make the last hour of another wonderful gathering hosted by television producer Debbie Durkin at the lavish historic Pickford Estate in Hancock Park. The neighborhood feels like a quite enchanting escape off of nutty dirty Wilshire Boulevard. As guests careen pass perfect hedges and expertly cut grass, the spring day was a wonderful way for people to connect around live music, food, and giving back. I was excited to see the numerous pet sponsors for National Pet Day.
Celebrities came out in full force to help honor the 2013 MTV Movie Awards nominees, presenters, and past winners, as well as recognize National Pet Day and make donations to charity partners We Rock Green Mics, Whole Planet Foundation, and Rescue Bank, a national pet food distribution program.
I never knew about Whole Planet Foundation, a private, nonprofit organization established by Whole Foods Market, which empowers entrepreneurs in global communities in Latin America, Africa, and Asia through microcredit to alleviate poverty. Musicians for Microcredit™ is an initiative started by Whole Planet Foundation in 2011 as a way to engage the music community and its fans to raise awareness and funds. Check out their SITE above to see how you can help an impoverished woman entrepreneur to create or expand a home-based business, providing an opportunity for lift herself and her family out of poverty.
My favorite pet/dog items being showcased and gifted were the following:
Growlers Goods - eco-friendly dog lifestyle pet products which had the hippest looking bandanas for dogs, super sustainable looking dog collars, and even leashes that you could put doggy bags in, as well as gorgeously crafted dog tents that are now being sold at some big stores
Eco Dogs & Cats - vegan dog and cat products
PupChips - all-natural dog snacks that the owner makes that she says are a bit more substantial than a treat. I took home all sorts of baked treats for our pocket pit Chloe, like chicken and sweet potato. In support of National Pet Day, Kelly Guldi of PupChips donated 72,000 bags of treats to Rock n Rolla Movie Awards Eco Party charity partners Rescue Bank, a non-profit bringing donated pet food to non-profit animal welfare organizations
Minky Couture - lush velvety blankets for pets or a doll, and adults too. Our dog Chloe loved rubbing her nose up against the velvety lining.
The day was catered by Whole Foods Market, who served a healthy breakfast and lunch, in addition to gifting bags of new brand goodies, like reusable zipped snack bags. The gifting suite also featured Gift Sender (Smart Gift Cards #BestMobileAppEver); Lifeway Foods (frozen Kefir Bar); L’Arganium (Argan Oils); Maui Sunseeker LGBT Resort five-night Penthouse vacation package giveaway; Serengeti Eyewear (world’s best driving glasses); Celebrity Hairstylist JOSE EBER styling team doing blowouts, gifting Infrared Blow Dryers; L.A.+Jo designer clothing (gifted scarves by Designer Joseph Agi); Citrus Mint Splash spring cocktails by Artá Tequila, consultations from Stefanie G Beverly Hills Cosmetics & Brow Expert, and celebrity personal fitness trainer Kathy Kaehler. The gift bag sponsors included O.P.I. Euro Centrale Collection; LUNA BARS (nutrition bars for women); and Swyt Culture (fun, fashionable footwear).
Live music surrounded the scene with performances from Stolen Rhodes, The Palace Ballroom, Katie Cole, Nicole Lexi Davis, Natalie Gelman, Lily Elise (The Voice), Ryan Boone, Jonny Kaplan, Jessy Greene (Foo Fighters/Fauntella Crowe), Ménage, Owl, and Emii, with DJ Vanilla Chilla spinnin’ between sets.
Guests included NBA player and LA Laker Steve Blake, NFL player Brian Banks (Atlanta Falcons), Wes Ramsey (“The Playboy Club”), Bethany Joy Lenz (“One Tree Hill”), The Voice alum Lily Elise, Kate Linder (“The Young and the Restless”), Kelly Hu (“Arrow”), Ted Levine (“Silence of the Lambs”), Daniel Goddard (“The Young and the Restless”), Rodrigo Rojas (“Modern Family”), Richard Portnow (“Hitchcock”), Paulo Benedeti (“Guiding Light”), May Wang (“10,000 Apologies”), Kiowa Gordon, Judi Shekoni, and Bronson Pelletier from The Twilight Saga Series, actor, screenwriter and film director Shane Black (“Iron Man 3,” “Lethal Weapon” and “Kiss Kiss Bang Bang”), Brendon Eggersten (“Paranormal Activity 4″), Brandon Tyler Russell (“Smitty”), pop-artist VALI, Shar Jackson (“Celebrity Fit Club”), Josie Davis (“Charles in Charge”), Joel Michaely (“Rules of Attraction”), Chelsea Autumn (“Queen of Hearts”), and internet sensation Jesse Heiman (Go Daddy’s Super Bowl Ad), among others.