With the passing of Lilly Pulitzer Rousseau on Sunday, April 7, 2013, many have reflected upon her influence on the fashion world. But did you know that this icon also had a charitable spirit? One of her most famous quotes, and the one quote that really resonated with her consumers, the one with most meaning for all of us is, “If you have no charity in your heart, you have the worse type of heart trouble.”
With this attitude in mind, I thought I’d offer readers some Haute Hostess-worthy ways to celebrate the Lilly spirit of charity!
Based on Lilly’s belief in giving back to her community (and having fun while doing it!), the Lilly Pulitzer brand is always doing things, sometimes small, sometimes big, in supporting national and local organizations, events and communities. One of the ways they do this is through their corporate stores program called “Shop & Shares.”
If you’re a fan on the Lilly Pulitzer Facebook page, you’ve likely seen them post something about these parties from time to time. Shop & Shares are a fun way to raise money and awareness about your organization while, in true Lilly form, throwing a great bash!
The Lilly Pulitzer company participates in a lot of philanthropic activities, some more formal and organized than others, but Shop & Shares are an easy way for anyone to partner with them. Here is some basic information about their Shop & Shares so you can put one together for your own local organization or charity!
WHAT: A Shop & Share is an in-store party where your guests get one-on-one shopping advice from Lilly’s in-store specialists! Lilly also provides the refreshments! 10% of sales generated from your party are donated back to your organization.
WHO: The event is initiated by a local organization or group looking to bring people together around a cause. Each local store will carefully consider each request to decide if the organization or charity is a good match for the Lilly Pulitzer brand.
WHEN: Events can be held on weekdays or weekends, morning (mimosas, anyone?) day or night and they usually range from two to three hours. (They can’t be held during a corporate promotion or holiday)
HOW: Lilly Pulitzer will help design an invitation and/or an e-mail for you to send out to your invitees. They will even help spread the word about your event to their local Facebook fans!
WHY: Really, why? Because fundraising and philanthropies need not be boring or annoying. You can incorporate fashion shows, trunk shows, and other unique twists into your Shop & Share party! Invite your friends to a Lilly Pulitzer Shop & Share and they love you — when the event is over, so does your organization! Did we mention you will have a great time too?! Win-win-win.
Did you ever dream that shopping and throwing a party could be a way of giving back? Now it can be!
Contact Lilly Pulitzer at firstname.lastname@example.org and they’ll help you get set up to host your own!
So, what other charitable ideas does the Lilly Pulitzer company have in store? According to my sources at the company, October will be a huge month for charitable causes! The company is teaming up with the American Cancer Society and will donate proceeds from sales of scarves printed with the specially designed “Lilly Loves The American Cancer Society” print shown above! How exciting is it that Miss A. readers were offered an exclusive sneak peek of this pretty print? Definitely plan to purchase a scarf in this print when October arrives!
The company also has plans to complete several “room makeovers” at Atlanta’s Hope Lodge, a cancer patient facility that offers many of the comforts of home and an inviting atmosphere. Here, guests, facing similar circumstances, rally around each other, offering strength and support. The volunteers and staff, many of whom are cancer survivors, strive to create an environment where guests can relax and concentrate on getting well.
The “room makeovers” planned by Lilly will, of course, be done in traditional Lilly style! Bright colors, cheery prints, and the spirit of Lilly love will fill this special facility with a fabulously fresh look.