On April 5th the historic night club and music venue, Avalon Hollywood, was thwarted into a supportive and ecstatic frenzy for iiJin’s “The Love Revolution” Fall/Winter 2013 fashion show and the mix of pop celebrities and LA’s top models that worked the runway to showcase the mod military and flirty wares of this season’s collection. Styled by Jodi Freeman of JOLI Image Consulting with hair and makeup artistry created by s/he’s so the crew not only exuded style but beauty on the catwalk.
While House of Kayla kicked out some wicked beats on their bucket drums over the jams of DJ Kid Fish, recording star and pop icon Debbie Gibson, MTV personality/TV host Layla Kayleigh Covino, celebrity director and choreographer Brian Friedman, along with a myriad of hot models, strutted out a love story on the stage of lost, unrequited and ultimately embraced love. The celebrity studded crowd danced and cheered in their seats from the introductions to the final bow with Russian Standard Vodka, DAMA Tequila, and Monster Energy drinks, as well as gourmet snacks from Pretzel Crisps in hand.
American Idol alumni Diana DeGarmo, Ace Young, Lee DeWyze and Kimberly Caldwell couldn’t get enough of models Monique Peck, Joy Dai, Kelli Ford, Jennifer Lee and Raymanda Smith busting moves down the runway. And when Brian Friedman indulged us in his fierce “soldier of love” footwork wearing iiJin’s sweet version of an army coat the whole crowd went totally berserk.
Other stars cheering on “The Love Revolution” fashion show included Alicia Lagano, Alli Simpson, Carly Steel, Carmit Bachar, Chelsea Ricketts, Daphne Wayans, Daniel Joseph Baker, Edwin Hodge, Erin Cahill, James Kyson, Julianna Rose, Kate Linder, Kyle Massey, Leigh Koechner, Leslie Birkland, Mayte Garcia, Misha Crosby, Natalie Lander and more.
With a grunge rocker attitude and glam sensibility, iiJin (pronounced e-jean) cut into the US scene from Hong Kong in October of 2012 during LA Fashion Week and has continued to make an incredible imprint ever since. iiJin caught on with celebrities backstage at the MTV Movie Awards, the BET Awards, The Teen Choice Awards and MTV’s hit show “Randy Jackson Presents: America’s Best Dance Crew.” iiJin has been featured on “EXTRA” with host Mario Lopez twice, on The Insider”, on Perez Hilton’s fashion site CocoPerez.com , on E!’s MyStyle.com and in the pages of OK! Magazine, US Weekly and J-14 Magazine. Pop-Star Carly Rae Jepsen wore iiJin shoes while performing at the 2012 Teen Choice Awards and at the televised Arthur Ashe Kids Day at the US Open.
iiJin’s 2013 “The Love Revolution” collection features metallic and quilted high and low-top combat boots embellished with metal grommets, studs and a signature extra 2-5 inch invisible wedge. Inspired stylistically by Janet Jackson’s “Rhythm Nation” iiJin’s creative director June Lee, has created a collection of street fashion with a military flair, including bedazzled jackets, colorful down and streamlined coats, and studded knitwear. She also incorporates a complementary series of flirty romantic dresses and rompers inspired by the love of the 60’s complete with lace and heart cutouts. Her goal: to have all of her iiJin’s fans experience love and happiness when wearing her line.
And, many are wearing June Lee’s iiJin wares and loving it. The red carpet was packed as stars decked out in iiJin came out to celebrate the brand’s new collection. Brittany Ross and Natalie Lander from ABC’s hit show “The Middle” rocked iiJin’s cropped tuxedo jacket and silk dress. Carmit Bachar, formerly of the GRAMMY nominated Pussycat Dolls, came out to support her friend Brian Friedman looking stunning in iiJin’s royal blue coat and leopard print super high tops. Brian’s cheering section in the front row also included rock icon Tommy Lee, dance music artist Sofi Toufa, Carmit Bachar and award winning choreographer Dave Scott.
iiJin, meaning “precious” in Korean, makes a point of making each piece a work of art and it seems that the vision of iiJin is for each of us to appreciate one another as a piece of art as well. For “The Love Revolution” fashion show employed a hope and purpose for a massive shift in consciousness towards love. The team holds to the belief that if everyone becomes an ambassador of love then our world will be a better place. Share in the love and get your iiJin digs. “The Love Revolution” collection is hot, bold and lovely.