How fitting that Boohoo.com, a British brand, shared its new 2013 Summer Collection with a neon Wonderland Event perfect for the trendy queen on Tuesday, March 26. The tea party held at Sur Lounge in Beverly Hills showcased a wide variety of styles from the frilly form fitting dresses and skirts that have a big ruffle around the waist to floral prints to Aztec tribal prints to IKat material to hippy-esque finds.
Fashionista Bella Thorne hosted the afternoon affair which included delectable treats and signature cocktails along with infectious beats by DJ Lindsay Luv. The decorations from trendy colored phones and tea cups splattered in florescent paint and bite size desserts and appetizers were superb. The fun fashion and decor was being captured at the Printsamatic booth where one could take home Instagram photos to enjoy.
LA’s top fashion stylists and media were among the first to view the high summer 2013 collection
featuring trends such as Geo Traveler, California Dreaming, and Latin-Inspired. Rising Hollywood starlets Bella Thorne (Disney’s Shake it Up, HBO’s Big Love), Noah Cyrus (Disney’s Hannah Montana), Jaylen Baron (Disney’s Shake it Up, Nick at Nite’s See Dad Run), Ryan Newman (Nick at Nite’s See Dad Run), Jade Ramsey (British Nickelodeon’s House of Anubis), & Fiona Gubbelmann (FX’s Wilfred) were in attendance. I enjoyed meeting a very sweet Soap Star Jen Lilley who has a big show coming out soon. We spent the afternoon enjoying tea and discussing the differences between the east coast and west coast.
What surprised me the most? The prices! After researching Boohoo online, you will be stunned to find literally hundreds of dresses and cool pieces for less than $50. It made me think of a tiny bit pricier version of H&M, but hipper. The brand spans across a variety of categories – including women’s and men’s apparel, accessories, footwear, and beauty products – to offer the latest trends with up to 8,000 products on sale at any one time.
I fell in love with several dresses – the classy satin colorful ruffle waisted styles, a Bohemian suede fringe bag, and their IKat blended materials. Oh Boohoo! If you look at their website, this online fashion retailer from the UK will not have you crying, but hooked.