When you think of a boutique you think of a store and a physical address. You want to plug it in your phone and GPS it every time you want to find your way there again. But that’s so 1990s! What if your favorite fashion follows you around the city like your own personal shopper and keeps up with your social calendar? I mean who doesn’t want to sip champagne with their girlfriends and have a fashion show right there in front of them, in their local bar or museum? Not me, I am totally sold.
Meet VIXEN, a local production company that offers an excellent platform for local designers and artists. It is basically an experience, a pop-up boutique and fashion show, all in one. While perhaps a little dormant, compared to more cosmopolitan cities, the San Diego fashion scene certainly does exist and is the mecca of indie fashion designers and artists. Some believe that San Diego fashion is all about flip flops and shorts but, to my personal satisfaction, we are starting to see a shift towards a more urban, sophisticated and luxurious style, particularly in men. I say it is about time, gentlemen! But fashion trends tend to move at a slower pace in San Diego and that’s where VIXEN comes in!Founder Venessa Johnson is a local fashion industry veteran and established fashion editor and writer whose main focus is to bring together local talent, both emerging and established, and provide them with the right platform to leverage their designs and collections. Venessa’s VIXEN takes over popular locations throughout the city for one night at a time and by unleashing their creativity, as inspired by the locations and the designers they’re highlighting, VIXEN puts on a fashion show!I met Venessa recently and I found her to be incredibly sweet, refreshing and definitely sporting an indie inspired look. Oh and very pregnant! I was so happy to see a young and talented woman conducting business as usual while very close to term, and expressing no intention to slow down because of the imminent motherhood. Her passion for fashion is obvious and translates easily in her work.
So if you are trying to keep up with the local fashion trends check out VIXEN and their event schedule. You never know where they’ll pop up next! Might just be in your favorite neighborhood lounge. For now, I can tell you that the next pop up is on March 27th at Little Italy’s latest bar and entertainment venue 98 Bottles and that the theme is San Diego’s Most Stylish Man. This is an event that should not be missed! But just in case you do have no worries, Miss A will be there and report back to you.
WHEN: Mach 27, 2013, from 7-11 p.m.
2400 Kettner Blvd, Suite #110
San Diego, CA 92101
TICKETS: $20 in advance or $25 at the door