He’s charming, has a keen eye for details, and a smile that could wrap you around his little finger. Designer Eric Renteria know’s how to dress a women and he makes a pretty haute letterman jacket too. You might not know his name just yet, but his designs have been in the pages of Vogue Italia and Playboy. Were sure you will agree, this rising star has a very bright future ahead. Here’s a look at the man behind the line Etiquette Vintage Design.
BV: What prompted you to start your business?
ER: My line started by accident. I made my first piece just to show school spirit, and to keep warm on my walks to class at Texas Tech. I was often stopped and told that my style was cool and asked if I was selling my outfits. I used every free resource on campus to get information on how to start a small business. From social media I was able to work with NBC and start getting national attention. I credit social media for helping getting the word out about my company.
BV: If you weren’t a clothing designer what would you be doing?
ER: My education is in Exercise Science and Nutrition, so I would be working in the hospital writing about diets. I often wonder how I end up in the world of fashion as these are completely two different fields. I love what I do.
BV: How would you describe your line and what makes it different from similar lines?
ER: I have often been fascinated with fashions of the roaring twenties and the JFK era. I was living in Lubbock, Texas when I first started my line. My line is described as vintage with a modern fit. A perfect example of this are the mini circle skirts. It’s a fun skirt but only shorter. My line is different from current lines because I actually study how the young people of that era wore these designs, and I try to keep to the same color palette.
BV: What was your inspiration for your Fall 2013 collection?
ER: My Fall 2013 inspiration came from a mix of things. Every morning I watch “I love Lucy” and “Leave it to Beaver”. I also had just finished watching the Great Gatsby. I took bits and pieces of the fashion from those shows and vintage year books to design my pieces.
BV: What’s harder designing for men or women?
ER: I love designing for both actually. Designing for men is fun also because I love to wear what I make but I feel that I can really get creative more with women’s wear.
BV: What’s next for you
ER: I am currently working on my summer pieces. I am still going to keep that vintage vibe and I am currently in love with gingham. I just shot with Kendall Jenner in Malibu and I am also preparing for Austin Fashion Week. I am showing a few pieces that I designed to get ready for the whole Great Gatsby trend that’s about to drop.
BV: Any plans to do any Dallas fashion shows?
ER: Yes, I am currently working on a spring show at the Mary Tomas Gallery on Dragon street. This show is scheduled for the second weekend in April and I am thrilled.
BV: What’s the best lesson you’ve learned from the fashion business?
ER: The best thing I have learned is that persistence pays off. Many people wonder how in the world I have accomplished so much in only 2 years, and without a fashion design background. The reason is that I believe in myself, my work, and my product. Also the word “NO” is not in my vocabulary.
Here are some of my favorite looks from Etiquette Vintage Design.
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