Don’t you want a pair of jeans you can live in and still look good? THVM Jeans is the answer. The brand’s perfect fit with the right amount of stretch has made this the new favorite of many. Recently spotted wearing jeans from the collection are Miranda Kerr, Leelee Sobieski, and Rosie Huntington-Whitely, as well as Michael C. Hall, Peter Facinelli and Taylor Lautner.
The Los Angeles brand jean is made from high quality fabric made using an innovative process. Airwash is used to treat/wash the denim, offering one of the greenest solutions out there. This eco-friendly treatment uses a minimal amount of water and chemicals and a recycling technique to reduce waste. THVM’s SS13 Air Wash collection was created using sustainable practices to bring a jean to life that looks and feels great and is good for the earth. Each step of the production process was developed to leave a lighter footprint and preserve the planet for you and generations to come.
Founded in 2009 by designer Brian Kim and his wife, Olga Nazarova, along with business partner Nicola Scagnolari, the name Thvm (pronounced “them” This Here Very Moment ) is a creative collective whose form of expression includes not only clothing, but a literary journal of the same name and a retail space inside a former paint factory in downtown Los Angeles. Brian Kim, who made a name for himself via his Echo Park storefront Work Custom Jeans, says Thvm “takes away details that aren’t functional.”
What I love about the jean is the look is clean and simple, so they can be worn with anything as well as look perfect dressed up. The look is definitely minimalist. The aesthetic seems very New York. One tends to think of a more embellished jean as the preferred Angeleno style, which is what inspired Kim and co. to do something different.
Soon, the team will be collaborating with a local artist Will Lemon for the shop in Venice called Weltenbuerger on Abbott Kinney. Will is doing special designed prints for the jeans that will be sold exclusively at the shop in April after the spring launch. Check out their colored jeans, denim jackets, and jean shorts too. The brand’s conceptual cool line is being carried in 40 US stores including Neiman Marcus, Urban Outfitters, American Rag, Saks Fifth Avenue and many other boutiques nationwide and in Europe. The collection of jeans is priced from $115 for basics (indigo, blacks), $120- $140 for novelties (overdyes, two tones) and $170- $220 for premiums (waxed jeans, salt, oil cave).